Product Team Assessment

Assess the current state of your product team

Ben Johnson, Head of product

LLR

Love the assessment -- just testing for the results. Thanks guys!

Your note to Product Growth Leaders

Response

Points

Product Roles and Responsibilities

1.

Our roles and responsibilities in product management, development, and marketing are well-understood.

Inconsistent

1

Q1

2.

We have a common language for product management that enables consistency.

No

0

Q2

3.

We are regularly improving the practice of product management in our organization

No

0

Q3

4.

Our product managers and marketers have frequent, direct contact with the market.

No

0

Q4
Product Strategy

5.

We have a well-documented product strategy process (including market engagement and feedback).

No

0

Q5

6.

We consistently follow our product strategy processes.

No

0

Q6

7.

We have a long-term roadmap aligned with the market.

Inconsistent

1

Q7

8.

Our product strategy ensures alignment with what we can fully resource and execute.

No

0

Q8
Product Planning

3.

We are regularly improving the practice of product management in our organization

No

0

Q3

7.

We have a long-term roadmap aligned with the market.

Inconsistent

1

Q7

9.

We have a well-documented product planning process (including strong collaboration with design and development).

No

0

Q9

10.

We have a systematic and objective method for prioritizing product features.

Inconsistent

1

Q10

11.

Our product plans are rarely revised for the needs of a single client.

Inconsistent

1

Q11

12.

We consistently follow our product planning processes.

Inconsistent

1

Q12
Product Growth

13.

We have a well-documented product marketing and growth process (including release and launch, and collaboration with marketing and sales).

Inconsistent

1

Q13

14.

We get frequent feedback from both buyers and sellers about the buying experience.

Yes

3

Q14

15.

We actively monitor customer metrics at the product level (including revenue).

Yes

3

Q15

16.

We consistently follow our product growth and promotion processes.

Inconsistent

1

Q16

Rating and recommendations

LOW

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Team Score

13

Point Range

< 25

baseline

Assessment Date

8/2/22

You have room to grow to build a strong foundation. Alignment and standards are keys to success. There are many areas where you can make significant gains. Ensuring that roles, responsibilities, and process are defined and documented is a good start.

Product Roles and Responsibilities

Technology drives invention; problems drive innovation. Clayton Christiansen, in his book The Innovators Solution recommended an innovation process that begins with the problem to be solved (or, in his words, the job to be done). Customer interviews, observation, and market data lead to a deep understanding of new products to build and new markets to serve.

Section 1

Product Strategy

Section 2

Technology drives invention; problems drive innovation. Clayton Christiansen, in his book The Innovators Solution recommended an innovation process that begins with the problem to be solved (or, in his words, the job to be done). Customer interviews, observation, and market data lead to a deep understanding of new products to build and new markets to serve.

Product Planning

Section 3

One of the most common failure scenarios is when product plans don’t truly address real market-wide problems. The key is to ensure that product teams deeply understand the market you serve, the problems you solve, and the business priority of the work. Be watchful that demands from a single prospect or client don't derail your roadmap.

Many teams have a process that is documented but rarely followed. In some cases, products get defined and created despite the process. If you’re not following your process, it’s time to create a new process.

Product Growth

Section 4

Achieve product growth by empowering customer-facing teams during each step of the buyer’s journey. Continue to keep tabs on product success with on-going market feedback and product metrics.