Drucker on Product | The Basic Function of Product Management
"The most productive innovation is a different product or service creating a new potential of satisfaction, rather than an improvement....
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Grant Hunter
- 2 min
Drucker on Product | A Customer Ready to Buy
"Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service...
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Grant Hunter
- 1 min
Drucker on Product | Profit is the Test of Validity
"Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity."— Peter...
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Grant Hunter
- 2 min
Drucker on Product | The Aim of Product Management
"Indeed, selling and marketing are antithetical rather than synonymous or even complementary. There will always, one can assume, be need...
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Grant Hunter
- 2 min
Drucker on Product | True Product Management Starts with the Customer
"When managers speak of marketing, they usually mean the organized performance of all selling functions. This is still selling. It still...
196 views0 comments
Grant Hunter
- 2 min
Drucker on Product | Consumerism and the Importance of Market-Focus
"Despite the emphasis on marketing and the marketing approach, marketing is still rhetoric rather than reality in far too many...
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![Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business](https://static.wixstatic.com/media/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg)
Grant Hunter
- 3 min
Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business
"Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business, on a par...
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Grant Hunter
- 1 min
Drucker on Product | Customer's Felt Need
"The want a business satisfies may have been felt by the customer before he was offered the means of satisfying it."— Peter Drucker ...
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Grant Hunter
- 3 min
Drucker on Product | Customer Led to Play the Infinite Game
A final customer-focused quote, for now. "The customer is the foundation of a business and keeps it in existence. He alone gives...
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![Drucker on Product | Purpose of a Business [Product]](https://static.wixstatic.com/media/739bca_dd140a0584c545ea93cc60f6c121ee16~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_dd140a0584c545ea93cc60f6c121ee16~mv2.jpeg)
Grant Hunter
- 1 min
Drucker on Product | Purpose of a Business [Product]
"Because its purpose is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and...
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Grant Hunter
- 2 min
Drucker on Product | What the Customer Considers Value
A paragraph of 3 quotes, each can stand alone. "What the customer thinks he is buying, what he considers value, is decisive—it determines...
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![Drucker on Product | The Customer Determines Your Business [Product]](https://static.wixstatic.com/media/739bca_75f955a5a2e84503bbcff55325456e68~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_75f955a5a2e84503bbcff55325456e68~mv2.jpeg)
Grant Hunter
- 1 min
Drucker on Product | The Customer Determines Your Business [Product]
"It is the customer who determines what a business is. It is the customer alone whose willingness to pay for a good or for a service...
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![Drucker on Product | Efficiency vs. Effectiveness [and an Introduction]](https://static.wixstatic.com/media/739bca_12dba5326cbd498ebb4d6100e65c0eff~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_12dba5326cbd498ebb4d6100e65c0eff~mv2.jpeg)
Grant Hunter
- 1 min
Drucker on Product | Efficiency vs. Effectiveness [and an Introduction]
"Efficiency is concerned with doing things right. Effectiveness is doing the right things."—Peter Drucker Management: Tasks,...
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Grant Hunter
- 2 min
The Practice of Product Management
The purpose of a business is to create a customer. The legendary Management theorist and consultant Peter Drucker believed that...
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