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    Two key roles: Product Manager, Product Marketer
    Steve Johnson
    • 2 min

    Two key roles: Product Manager, Product Marketer

    Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
    577 views0 comments
    Metrics for Product Professionals
    Steve Johnson
    • 3 min

    Metrics for Product Professionals

    It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.
    172 views0 comments
    Where Does Product Belong In Your Organization?
    Steve Johnson
    • 3 min

    Where Does Product Belong In Your Organization?

    Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...
    502 views0 comments
    What Isn’t Product Management
    Steve Johnson
    • 3 min

    What Isn’t Product Management

    In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
    1,671 views0 comments
    Your First Days as Product Manager
    Steve Johnson
    • 4 min

    Your First Days as Product Manager

    You’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much...
    468 views0 comments
    Do We Need Product Management?
    Steve Johnson
    • 3 min

    Do We Need Product Management?

    A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
    482 views0 comments
    Do Product Managers Need To Be Technical?
    Steve Johnson
    • 3 min

    Do Product Managers Need To Be Technical?

    Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...
    797 views0 comments

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