Steve Johnson2 minTwo key roles: Product Manager, Product MarketerWhere product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
Steve Johnson3 minMetrics for Product ProfessionalsIt’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.
Steve Johnson3 minWhere Does Product Belong In Your Organization?Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...
Steve Johnson3 minWhat Isn’t Product ManagementIn a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
Steve Johnson4 minYour First Days as Product ManagerYou’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much...
Steve Johnson3 minDo We Need Product Management?A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
Steve Johnson3 minDo Product Managers Need To Be Technical?Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...