Creating a Great Product Management Culture
There is still much debate around product management and product marketing roles. And it's not a new problem. Titles have been a mess for...
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Steve Johnson
- 3 min
Good product manager, great product manager
Great product managers are curious about the market and its problems. They explore how those markets solve their problems today.
49 views
Steve Johnson
- 1 min
8 phrases to watch out for in a product management job description
Need help writing a better product job description?
56 views
Grant Hunter
- 3 min
Product Management is a business role!
How many times do we have to say this?
Over on LinkedIn, there was a lot of engagement on a post of a Product School infographic
452 views
Steve Johnson
- 3 min
Titles are a Mess
The confusion of titles today is amazing. We have an alphabet soup of job titles!
238 views
Steve Johnson
- 1 min
Understanding the Customer Experience
Understanding the customer experience rant by Steve Johnson
201 views
Grant Hunter
- 2 min
Drucker on Product | The Basic Function of Product Management
"The most productive innovation is a different product or service creating a new potential of satisfaction, rather than an improvement....
98 views
Grant Hunter
- 2 min
Drucker on Product | The Aim of Product Management
"Indeed, selling and marketing are antithetical rather than synonymous or even complementary. There will always, one can assume, be need...
150 views
Steve Johnson
- 4 min
Sales Engineering & Product Management: Empower Beyond the Demo
Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the...
286 views
Steve Johnson
- 3 min
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
601 views
![Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business](https://static.wixstatic.com/media/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg)
Grant Hunter
- 3 min
Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business
"Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business, on a par...
34 views
Grant Hunter
- 3 min
The Business Role of Product Management
This is the final installment of a four-part series on the importance of product management for organizations. The four parts are: What...
142 views
Grant Hunter
- 4 min
Why Every Company Needs Product Management
In this four-part series, we’ll explore the importance of product management for enterprises: What is a “Product”? (link here); Why...
161 views
Grant Hunter
- 5 min
Why Product Management
Too many people look at product management through a development or Agile lens. Agile methods have redirected product managers to focus...
166 views
Grant Hunter
- 4 min
What is a "Product"?
Too many people these days look at product management from a development lens and discount how product management was born from brand...
568 views
Steve Johnson
- 2 min
Two key roles: Product Manager, Product Marketer
Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
584 views
Grant Hunter
- 3 min
Drucker on Product | Customer Led to Play the Infinite Game
A final customer-focused quote, for now. "The customer is the foundation of a business and keeps it in existence. He alone gives...
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Steve Johnson
- 2 min
When to Grow Your Product Management Team: Focus on Timing
Is is time to hire a product manager or a product marketing manager? Here's one way to find out.
244 views
Grant Hunter
- 5 min
Strategic Investment in Product Management: The Time is Now
It is time for the product management industry to step up and make the business case for the strategic investment in product management....
259 views
Steve Johnson
- 3 min
Product Operations vs. Product Management: Best Practices with Product Ops
We tend to get hung up on titles within our product team. When it comes to product operations vs. product management, identifying the...
524 views
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