Do We Need Product Management?
A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
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Product Team Insights
Steve Johnson
- 3 min
What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
Steve Johnson
- 3 min
Design is a Skill (that I don’t have)
As a product manager, I really appreciate design. I know I’m not good at it myself, but I notice poor design literally everywhere. You’ve...
Steve Johnson
- 3 min
Do Product Managers Need To Be Technical?
Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...
Steve Johnson
- 4 min
Creating a Great Product Management Culture
There is still much debate around product management and product marketing roles. And it's not a new problem. Titles have been a mess for...
Steve Johnson
- 3 min
Good Product Manager, Great Product Manager
Great product managers are curious about the market and its problems. They explore how those markets solve their problems today.
Steve Johnson
- 1 min
8 phrases to watch out for in a product management job description
Need help writing a better product job description?
Grant Hunter
- 3 min
Product Management is a Business Role
Product management is about the WHO and the WHAT, not the HOW and WHEN. Most of all, product management is about the WHY and WHY SHOULD WE?
Steve Johnson
- 3 min
Titles are a Mess
The confusion of titles today is amazing. We have an alphabet soup of job titles!
Steve Johnson
- 1 min
Understanding the Customer Experience
Understanding the customer experience rant by Steve Johnson
Grant Hunter
- 10 min
Drucker on Product Management
Drucker on Product: An introduction Peter Drucker (1909–2005) was an Austrian-American management consultant, educator, and author, whose...
Steve Johnson
- 4 min
Help! I'm a Demo Boy for Salespeople
Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the...
Steve Johnson
- 3 min
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
Grant Hunter
- 10 min
What is the Business Role of Product Management?
Over the last few years, product teams have gotten better at building things right, but many find they’re now building the wrong things.
Grant Hunter
- 4 min
What is a Product?
As a product manager and executive, one of the most frequent and frustrating conversations I had with sales was around the definition of...
Steve Johnson
- 2 min
Two Key Roles: Product Manager, Product Marketer
Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the...
Steve Johnson
- 2 min
When to Grow Your Product Management Team: Focus on Timing
Is is time to hire a product manager or a product marketing manager? Here's one way to find out.
Grant Hunter
- 5 min
Strategic Investment in Product Management: The Time is Now
It is time for the product management industry to step up and make the business case for the strategic investment in product management....
Steve Johnson
- 3 min
What is Product Ops?
Product Ops is a standardizing function that improves the function of product management across the organization. Product managers help...
Steve Johnson
- 3 min
Purple Squirrels and Your Product Team
Many product management job postings are impossible to fill. The idea is to find someone with extensive experience in product management…...
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