Creating a Great Product Management Culture
There is still much debate around product management and product marketing roles. And it's not a new problem. Titles have been a mess for...
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Steve Johnson
- 2 min
Implement Pragmatic using the Quartz Open Framework
Mapping Pragmatic to Quartz Open Framework. Here’s how the 37 boxes from the Pragmatic Framework map to the phases of Quartz Open.
240 views
Steve Johnson
- 4 min
Product Management Training: Train your teams, not just your people
Traditional product management training often focuses on individual roles, rather than the product team as a whole.
97 views
Steve Johnson
- 5 min
Strategic Product Management: Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
465 views
Grant Hunter
- 4 min
Productize Your Services to Grow Revenue and Profits
The number one reason you should productize your services is to scale your business so you can grow revenue and profits predictably.
138 views
Grant Hunter
- 5 min
Problem Discovery Leads to Product Discovery
Problem Discovery and Product Discovery are discrete. Discover the right problem to solve and discover the right solution to the problem.
399 views
Grant Hunter
- 2 min
How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
296 views
Steve Johnson
- 2 min
Don't Just Prioritize, Strategize
Do you ever feel like this? There is never enough time. There are never enough resources. Product managers and product owners get feature...
204 views
Steve Johnson
- 4 min
Achieve Launch Success with Tiers
Let the impact on internal teams, prospects, and customers determine the launch activities necessary for launch success.
213 views
Steve Johnson
- 5 min
You Can’t Have Everything: Three Keys to Successful Products
It seems many executives, salespeople, and marketing teams have little understanding of how product management contributes product success
590 views
Steve Johnson
- 4 min
Sales Engineering & Product Management: Empower Beyond the Demo
Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the...
286 views
Steve Johnson
- 4 min
DESCRIBE: Personas
Personas define the ideal profile of a product’s typical customer: those who buy it and those who use it.
23 views
Steve Johnson
- 3 min
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
601 views
Steve Johnson
- 3 min
Product Operations vs. Product Management: Best Practices with Product Ops
We tend to get hung up on titles within our product team. When it comes to product operations vs. product management, identifying the...
524 views
Steve Johnson
- 3 min
Running Effective Advisory Boards
One technique for validating your strategy and roadmap is a customer advisory board.
422 views
Grant Hunter
- 4 min
Product Management Community: Peer Networks Develop Strong Product Teams
Creating peer networks in your product management community can play a significant role in up-skilling product managers by providing...
97 views
Steve Johnson
- 2 min
Your First Days as Head of Product Management
In The Earth is Flat, Thomas Friedman expressed his view of the government’s primary role: to provide infrastructure. Make it easy to start
351 views
Grant Hunter
- 4 min
Product Management is Risk Management
I was re-reading Clayton Christensen’s The Innovator’s Solution the other day and a statistic he mentioned in Chapter 3 stuck with me:...
169 views
Steve Johnson
- 2 min
Quality Doesn’t Matter (until it does)
The most common failure in managing products is the attempt to demand more of the team than is possible. When you dictate the scope,...
28 views
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