Quality Doesn’t Matter (until it does)
When you dictate the scope, resources, and date, your team has no choice but to deliver sub-par quality. Have you heard the metaphor of...
top of page
Product Team Insights
Steve Johnson
- 10 min
Product Roadmap: Should you build one at all?
Product roadmaps are key deliverables looking beyond what you’re doing now and where you'll be a year or more from today.
Steve Johnson
- 4 min
Product Management and Digital Transformations
Transformations often fail because they focus on the adoption of a specific method within a single department.
Steve Johnson
- 4 min
Product Management Process: You can build the wrong product faster than ever
Product management process was biggest challenge for 47% of recent survey respondents. Top issues: Ad-hoc, ill-defined, inconsistent process
Steve Johnson
- 4 min
Creating a Great Product Management Culture
There is still much debate around product management and product marketing roles. And it's not a new problem. Titles have been a mess for...
Steve Johnson
- 2 min
Implement the Pragmatic Framework using Quartz Open
Mapping Pragmatic to Quartz Open Framework. Here’s how the 37 boxes from the Pragmatic Framework map to the phases of Quartz Open.
Steve Johnson
- 4 min
Product Management Training: Train your teams, not just your people
Traditional product management training often focuses on individual roles, rather than the product team as a whole.
Steve Johnson
- 5 min
Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
Grant Hunter
- 4 min
Productize Your Services to Grow Revenue and Profits
The number one reason you should productize your services is to scale your business so you can grow revenue and profits predictably.
Grant Hunter
- 5 min
Problem Discovery Leads to Product Discovery
Problem Discovery and Product Discovery are discrete. Discover the right problem to solve and discover the right solution to the problem.
Grant Hunter
- 2 min
How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
Steve Johnson
- 2 min
Don't Just Prioritize, Strategize
Do you ever feel like this? There is never enough time. There are never enough resources. Product managers and product owners get feature...
Steve Johnson
- 4 min
Achieve Launch Success with Tiers
Let the impact on internal teams, prospects, and customers determine the launch activities necessary for launch success.
Steve Johnson
- 5 min
You Can’t Have Everything: Three Keys to Successful Products
It seems many executives, salespeople, and marketing teams have little understanding of how product management contributes product success
Steve Johnson
- 4 min
Help! I'm a Demo Boy for Salespeople
Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the...
Steve Johnson
- 4 min
Personas define your ideal profile
Personas define the ideal profile of a product’s typical customer: those who buy it and those who use it.
Steve Johnson
- 3 min
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
Steve Johnson
- 3 min
What is Product Ops?
Product Ops is a standardizing function that improves the function of product management across the organization. Product managers help...
Grant Hunter
- 4 min
Product Management Community: Peer Networks Develop Strong Product Teams
Creating peer networks in your product management community can play a significant role in up-skilling product managers by providing...
Steve Johnson
- 3 min
Your First Days as Head of Product Management
In your early days as head of product management leadership, you should focus on providing infrastructure for your product team.
bottom of page