Rant on Risk in Product Management
One of the key factors in prioritizing new product ideas and potential markets is the element of risk.
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Steve Johnson
- 1 min
Understanding the Customer Experience
Understanding the customer experience rant by Steve Johnson
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Steve Johnson
- 1 min
The Roadmap is a Prototype of Strategy
What some companies call a roadmap is actually a release plan. So, what's a roadmap anyway?
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Steve Johnson
- 4 min
Achieve Launch Success with Tiers
Let the impact on internal teams, prospects, and customers determine the launch activities necessary for launch success.
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Steve Johnson
- 2 min
Daylight Savings Time Stinks
Well, golly, it’s that time of year: Daylight Savings Time. I’m with the many who have proposed getting rid of it.
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Steve Johnson
- 2 min
The Smart Way to Name Your Product or Company
The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.
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Steve Johnson
- 2 min
Why product managers need their own (private) CRM system
Good product managers interact with customers constantly. But how do you know which customers to contact? Build your own list.
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Steve Johnson
- 2 min
Purple Squirrels and Your Product Team
Many product management job postings are impossible to fill. The idea is to find someone with extensive experience in product management…...
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Steve Johnson
- 3 min
Create a Roadmap without Dates
"We allocate 100% of our resources to the roadmap. We plan to use the other 100% of our resources for special projects." — Johnson's...
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