Use an Extended Kanban Board for Product Planning
Do you need a quick way to check and share project status? Use an extended Kanban board for planning and status. Move items from one work...
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Product Team Insights
Steve Johnson
- 5 min
ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
Steve Johnson
- 4 min
Do We Need Product Management?
A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
Grant Hunter
- 13 min
The Ultimate Guide to Product Strategy
To have a good product strategy, identify and prioritize the product initiatives that result in company and product success.
Steve Johnson
- 4 min
Product Management Monday
How to make time for the strategic role of product management.
Steve Johnson
- 4 min
Sales Battlecards: The Power Tool in Your Product Growth Playbook
The sales battlecard or “kill” sheet is a crucial part of your product playbook.
Steve Johnson
- 2 min
ChatGPT Needs Adult Supervision
Will AI, machine learning, and ChatGPT replace product management? Not as long as human insights are needed.
Steve Johnson
- 2 min
Implement the Pragmatic Framework using Quartz Open
Mapping Pragmatic to Quartz Open Framework. Here’s how the 37 boxes from the Pragmatic Framework map to the phases of Quartz Open.
Steve Johnson
- 4 min
Product Management Training: Train your teams, not just your people
Traditional product management training often focuses on individual roles, rather than the product team as a whole.
Steve Johnson
- 5 min
Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
Grant Hunter
- 2 min
How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
Grant Hunter
- 4 min
The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
Grant Hunter
- 4 min
If It's Not Valuable, Why Do it?
Most companies waste a lot of time, money, and resources on initiatives that do not deliver any value. This is the tale of the feature facto
Steve Johnson
- 3 min
The Product Roadmap is about Strategy
What some companies call a roadmap is actually a release plan. So, what's a roadmap anyway?
Steve Johnson
- 4 min
Help! I'm a Demo Boy for Salespeople
Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the...
Steve Johnson
- 4 min
Personas define your ideal profile
Personas define the ideal profile of a product’s typical customer: those who buy it and those who use it.
Steve Johnson
- 2 min
Prioritization using IDEAS/E
Prioritization is a critical skill used for many of the items in your product playbook.
Steve Johnson
- 3 min
Research for Discovery and Validation
Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as...
Steve Johnson
- 3 min
Create a Roadmap without Dates
"We allocate 100% of our resources to the roadmap. We plan to use the other 100% of our resources for special projects." — Johnson's...
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