Implement Pragmatic using the Quartz Open Framework
Mapping Pragmatic to Quartz Open Framework. Here’s how the 37 boxes from the Pragmatic Framework map to the phases of Quartz Open.
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Steve Johnson
- 4 min
Product Management Training: Train your teams, not just your people
Traditional product management training often focuses on individual roles, rather than the product team as a whole.
97 views
Steve Johnson
- 3 min
Make Time for Strategic Product Management
How many other departments are hiding their headcount in product management?
202 views
Steve Johnson
- 5 min
Strategic Product Management: Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
465 views
Grant Hunter
- 2 min
How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
296 views
Grant Hunter
- 4 min
The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
148 views
Grant Hunter
- 4 min
If It's Not Valuable, Why Do it?
Most companies waste a lot of time, money, and resources on initiatives that do not deliver any value. This is the tale of the feature facto
343 views
Steve Johnson
- 1 min
The Roadmap is about Strategy
What some companies call a roadmap is actually a release plan. So, what's a roadmap anyway?
349 views
Steve Johnson
- 4 min
Sales Engineering & Product Management: Empower Beyond the Demo
Why product management needs to advocate for sales engineering. Product management seeks to provide pertinent product information to the...
286 views
Steve Johnson
- 4 min
DESCRIBE: Personas
Personas define the ideal profile of a product’s typical customer: those who buy it and those who use it.
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Steve Johnson
- 3 min
Running Effective Advisory Boards
One technique for validating your strategy and roadmap is a customer advisory board.
422 views
Steve Johnson
- 5 min
ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
253 views
Steve Johnson
- 2 min
Prioritization using IDEA/E
Prioritization is a critical skill for product management Prioritization is a critical skill used for many of the items in your product...
1,630 views
Steve Johnson
- 5 min
Competitive Battle Cards
A key part of your product playbook is the competitive battle card or “kill” sheet. Sales people love these but, beware, battle cards can...
130 views
Steve Johnson
- 3 min
Research for Discovery and Validation
Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as...
70 views
Steve Johnson
- 3 min
Create a Roadmap without Dates
"We allocate 100% of our resources to the roadmap. We plan to use the other 100% of our resources for special projects." — Johnson's...
596 views
Steve Johnson
- 4 min
Use an Extended Kanban Board for Product Planning
Do you need a quick way to check and share project status? Use an extended Kanban board for planning and status. Move items from one work...
262 views
Steve Johnson
- 3 min
Do We Need Product Management?
A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
487 views
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