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Market Discovery

Learn to effectively engage with customers to gain valuable insights that inform your product management and marketing decisions.

Through a combination of lectures, group activities, and hands-on practice, you will learn the following:

  • The importance of market discovery in product management and marketing

  • Research methods to gather insights on your target market, including online research, surveys, and observational research

  • How to conduct effective customer interviews, including how to prepare, ask open-ended questions, and build rapport with customers

  • How to conduct competitive research to understand your product's position in the market and identify opportunities for differentiation

  • How to analyze and synthesize market feedback to identify patterns and insights

Download the brochure for more details.

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