Learn to effectively engage with customers to gain valuable insights that inform your product management and marketing decisions.
Through a combination of lectures, group activities, and hands-on practice, you will learn the following:
The importance of market discovery in product management and marketing
Research methods to gather insights on your target market, including online research, surveys, and observational research
How to conduct effective customer interviews, including how to prepare, ask open-ended questions, and build rapport with customers
How to conduct competitive research to understand your product's position in the market and identify opportunities for differentiation
How to analyze and synthesize market feedback to identify patterns and insights
Download the brochure for more details.