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The Business Role of Product Management

Don't let a business and strategy skill gap hold back the performance of your products and company.


You are not alone.


Business and Strategy skills were rated the most important in our survey of product leaders, but also the area where teams had the least competence. 

In this eBook you will:
  • Learn the strategic importance of the business role of product management.

  • See the two dimensions of product management and how product management has become too technical and tactical in many organizations.

  • Learn how improved business and strategy skills will enable product lifecycle management and deliver better results.

Download the EBOOK

Click here to download

You might also be interested in taking our free assessments to see how well product management and product marketing operate at your company. 

Go to Assessments

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