Customer Interviews: A Field Guide

You know you should be listening to the market, but where should you begin?

Client discussions reveal their problems but also yours: problems with your product, your promotion, and your selling approach. Clients will tell you—in their own words—ways to improve every step of your product development and delivery. And this information is highly valued within your organization.

In this ebook you will learn:

• Why you should interview clients

• Who to contact

• When to contact

• How to conduct the interviews

• Next steps

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