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Fundamentals of Managing Products

Get a strong foundation for the mechanics of product planning with a focus on the market and its problems. The Fundamentals of Managing Products guides product managers through an innovation framework from idea to market with methods and templates for each stage of planning. 

Fundamentals of Managing Products combines training developed by product management industry pioneer Steve Johnson with coaching sessions that help your team apply the lessons to their products, markets, and organization.

Up-skill your team with this multi-lesson professional development program.

Product Management in Chaos

Research shows that product management is only clearly defined in 21% of organizations.

One secret to product success is standardizing the process and language for product management.

Fundamentals of Managing Products helps you address this by defining your product management playbook from idea to market.
Get a strong foundation for the mechanics with a focus on the market and its problems. Remove the chaos from your product management process.

Fundamentals is available live or on-demand. All coaching sessions are facilitated by a live coach.

Agenda Topics


About the Instructor, Steve Johnson

Steve Johnson is an author, speaker, and product coach using modern methods to move products from idea to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve has been a long-time advocate for product management, serving as an executive and advisor to many technical product organizations and industry associations.

In 2020, Steve was awarded one of the first ten 51331 coins for contributing to the best practices of product management.


Certification | Quartz Open Framework Certification

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Product Growth Leaders is a founding member of The Quartz Open Framework initiative, an open-source product framework. Certification from the Quartz Open Framework is included with this course.
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