Leverage the true value of product management
Improve the outcomes of your product team
Many product teams today work without an understanding of product strategy. And they suffer clumsy, confusing, and convoluted processes that rely on team heroics to succeed.
And the results are underwhelming.
Turn good ideas into successful products systematically.
No confusion. No chaos.
Path to Success | Tailored to your Needs
Guide your product team from chaos to success with assessments, training programs, and workshops. And get your executives on-board with leadership offerings.
Ensure buy-in and on-going support from your leadership with an executive overview featuring a look at what makes products succeed or fail as well as the various key roles in product management and product marketing.
We start with executive interviews to understand the current state of product management. We develop an assessment and path to success for your team.
Brief your leadership team with the results of team assessments and executive interviews and share your plan for up-skilling your team. Together we help your leadership team understand the strategic impact product management can bring to your organization.
Executives, Head of Product, Product Directors, Product Ops
Product Team Programs
Ensure a strong foundation for the business, technical, and marketing aspects of product management from idea to requirements to market including working with leadership, technical, and go-to-market teams. Build the right product and build the product right.
All training programs feature L-E-A-P Learning: begin with a Lesson, Extend with a new tool or technique, Apply to your product and organization, followed by a coach-led Peer review to ensure alignment with your team.
Product Managers, Product Owners, Product Directors, Product Ops
Pre- and Post-Training Assessment
Before the training
Use the pre-training assessment to set a benchmark of your team's existing skills and processes.
Immediately After Training
Measure how much your team has learned immediately following training with the Quartz Open Framework Certification Exam ( included with all training programs).
6-Months After Training
To measure long-term retention, you and your product team can use the post-training assessment to compare to the pre-training assessment to show areas of improvement and identify additional areas requiring skills training or deep-dive workshops.
Product Managers, Product Owners
Skills and Process Assessment
Identify Skill Gaps
Gain insight into the current strengths and weaknesses of your product team and identify where your gaps are. Determine where to focus your training and professional development efforts.
Define Roles & Responsibilities
Do the tough work to clearly define the roles and responsibilities for your product team and your partners. Remove chaos and uncertainty with clearly defined roles and responsibilities.
Product Directors, Head of Product, Product Ops, Product Managers, Product Owners
Exclusive Peer Network
In addition to access to Product Growth Leader's public community, as a customer of PGL you will have access to a private peer network for your company. Your peer network is designed specifically for your product team with exclusive content including recordings of your courses, tools, templates, and more.
Product Directors, Head of Product, Product Ops, Product Owners, Product Managers
All of our offerings are built around interactive sessions following the L-E-A-P approach:: Lesson, Extend, Apply, Peer Review.
For each lesson, we will review what the team already knows on the topic, extend their understanding with a new technique or concept, and apply the concept to their products and markets. After each lesson, we will lead a peer review of the work products and guide a retrospective on how to implement them with your development and management teams.
Implement a practical approach to managing products that is modern and repeatable — and generates success for your organization.
Fundamentals of Managing Products
Master the mechanics of planning product features and releases
Ensure a strong foundation for the technical aspects of product management from idea to requirements to working with technical teams.
Discover market problems
Define your product vision
Define markets, segments, personas
Roadmap your plan
Write problem stories
Plan release and launch
Principles of Product Strategy
Become the business managers of your products, with emphasis on strategic planning and product financials
Manage the business of the product through its lifecycle
Analyze the market and competition
Assess your product performance
Evaluate product strategy options
Validate in the market
Create the business case
Communicate the portfolio strategy
Product Growth Accelerator
Accelerate product growth with a solid go-to-market strategy fueled by an understanding of buyers
Product Growth Accelerator re-orients product marketing around buyers and how they buy, anticipating the needs of their customer-facing teams, and ensuring that marketing and sales teams are equipped to guide the buyer to successful adoption of the solution.
Redefine product marketing as a strategic role
Understand the connections between product marketing and other departments
Identify and resolve friction in the buying process
Focus on buyers and their journeys
Instrument the buyer journey to empower salespeople
Emphasize strategies that guide rather than campaign tactics to copy