Product Launch Intensive
Ensure a successful product launch with a focused advisory program combining decades of launch expertise with team coaching and ready-to-use playbooks.
Product Launch Intensive helps organizations organize, plan, and execute a successful product launch.
Focus Areas
Organize an effective launch team
Define the parameters of a successful product launch
Develop situational awareness of the advantages to be leveraged and the obstacles to be removed
Develop a targeted go-to-market strategy
Identify and neutralize competitive threats
Craft a message that compels buyers to act
Prepare your organization to be Day 1 Launch Readiness™
Monitor launch performance to accelerate launch objectives
Embrace a practice of learning and improving
Coaches
Steve Johnson
David Daniels
Agenda
Organize an effective launch team and launch collaboration platform
Clarify roles, responsibilities, and governance of the launch team. Establish a common launch team collaboration platform. Establish launch tiers to prioritize resources.
Define the parameters of a successful product launch
Define clear and concise launch objectives that define launch success criteria. Define key progress indicators that show progress toward a successful launch.
Develop a targeted go-to-market strategy
Evaluate the market environment and identify the buyer personas and market segments with the best path to achieving the launch objectives. Choose a launch play that optimizes results.
Identify and neutralize competitive threats
Evaluate likely competitors and the strengths and weakness relative to buying criteria.
Craft a message that compels buyers to act
Develop positioning, unique value proposition, and message that engages prospective customers.
Prepare your organization for Day 1 Launch Readiness
Ensure all your functional areas and partners have the capabilities needed to support the launch. Identify launch readiness gaps for Day 1 Launch Readiness and plans to close those gaps.
Monitor launch performance to accelerate launch objectives
Monitor key progress indicators to get situational awareness of launch performance. Use the information to make adjustments to amplify what’s working and adjust what isn’t.