INTENSIVE
Business Planning Intensive
Get strategic with the business plan for your product.
Are your recent products failing to meet your business goals?
You're not alone. Clayton Christensen estimated that 95% of new products fail.
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Sound familiar?
Our first product was a big hit in the market. Our second product didn’t get the same traction, and we don’t know how to improve the situation. We can’t continue running the business this way.
We have a poor understanding of the market landscape
My product is having a mid-life crisis. I need help to figure out what to do.
There's a lack of experimentation and validation early in the process
We don't seem to be planning the right products and services.
Unfortunately, our team has poor business and strategy skills
Get strategic with the business plan for your product.
The Business Planning Intensive was designed to help you create a successful business plan for your product.
What your team will get out of this program:
A strong foundation of the current situation in the market and with your product
A clear and coherent product strategy to guide your business plan
A focused set of strategic initiatives ready to test and validate
The core of your external and internal business case
The capabilities to better manage the lifecycle of your products
Product success on purpose
For heads of product, portfolio managers, product managers, product marketing managers
What You Get
Coaches
Grant Hunter
Pamela Schure
Rick Morse
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