INTENSIVE

Roles & Process Intensive

Examine roles, responsibilities, and key deliverables in each step of product planning.

Process is Chaos

Many teams lack a coherent process from idea to market.

Process in broken. Titles are a mess! Responsibilities are unclear within product management and how they connect to development, marketing, sales, and other teams. Lack of clarity of team members' roles results in finger-pointing and confusion on who does what. Things get missed or duplicated. Time is wasted on blaming other departments. Our products get released through individual heroics.

Sound familiar?

Leadership has little confidence in the product team's ability to lead.

There's a lack of transparency and visibility into the product management process.

Our product managers are often pulled in different directions, leading to a lack of focus.

Every team seems to have a different way of doing things. There’s no consistency from product to product. The leadership is confused by what they’re given. The product teams seem unprofessional.

There's confusion about who is responsible for what in our product process.

Feedback from customers and stakeholders isn't being systematically collected and acted upon.

Examine roles, responsibilities, and key deliverables in each step of product planning.

Create consistent and repeatable processes to meet your product objectives. We will guide you to examine roles, responsibilities, and key deliverables in each step of product planning—from discovery and ideation to business planning, release planning, and launch planning.

For

Head of product, product ops teams, product managers, product marketing managers

VIDEO

Create Your Own Best Practices

There really are no best practices. Instead, there are common practices.

Many frameworks claim, “Just follow this method, and you will succeed.” But one practice doesn’t fit all organizations.

You are unique. No other organization is like yours. No one else has your products and people, markets and methods.

What’s needed is to adapt practices and concepts to the unique requirements of your organization. Let us help you create your own best practices.

Video length 1:22

Includes

Applied Learning

L-E-A-P: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.

Quartz Open Framework

A planning process centered around continuous learning to guide from idea to market.

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What You Get

Process Audit

Document your current practices for product management—from idea to market. Determine your major documents, handoffs, and points of friction.

Roles and Responsibilities

Remove chaos with clearly defined roles and responsibilities—specifically in product management, product marketing, development, and marketing.

Executive Briefing

Share the results of the engagement. Brief your leadership team with the results of the engagement and share your plan for next steps. Together we help your leadership team understand the impact product management can bring to your organization.

Gap Analysis

Gain insight into the current strengths and challenges of your product management and marketing organizations. Understand the gaps between current capabilities and future organizational needs.

Playbook Starter Kit

With years of experience, Product Growth Leaders has created a starter kit of methods and templates to jump-start your path to a standard playbook. Adapt this playbook to create a version as unique as your organization.