LEARNING
Fundamentals of Managing Products
Drive product excellence with proven playbooks and methods
Chaos in product management is a pervasive issue. Only 21% of organizations have clearly defined product management roles, and a mere 40% of product managers have received any formal training.
This lack of structure and training leads to inconsistent processes, misalignment across teams, and products that fail to meet market demands.
VIDEO
Introduction for Fundamentals
Learn the scope of the Fundamentals of Managing Products learning program with this introductory video.
Most product teams are missing the basics:
Common language
Common set of tools and templates
Simple process
In this video, learn how to address this gap by defining your product management playbook—from idea to market.
Drive product excellence with proven playbooks and methods
The Fundamentals of Managing Products program is designed to bring order to the chaos by providing your product team with a solid foundation in the business and planning aspects of product management. Based on the Quartz Open Framework, this program offers a common language and a ready-to-use, adaptable process and playbook that aligns your entire organization.
Through this training, your team will develop new capabilities and learn new methods that can be immediately applied to your products, ensuring consistent and effective product management from idea to market.
For product teams, including product managers, product owners, and product marketing managers
What you get
Coaches
Steve Johnson
Rick Morse
Grant Hunter
David Daniels
Pamela Schure
Topics
Getting Started: Problems, Process, and People
Begin with an overview of the fundamentals of managing products with a simple framework for defining team responsibilities for product strategy, planning, growth, and more, and use your pre-work to identify which activities are yours and which belong to others.
Problems, Requirements, and Stories
Use the problem story format to empower your product team will insights about personas and their problems. Determine the right level of precision for stories in your organization.
Business Planning and Prioritization
Is it time for a one-page business plan? In this lesson, we'll define your product on a single page with a Product Canvas and a prioritization method called IDEA.
Market and Problem Discovery
Learn to identify problems and outcomes that drive innovation. Together we'll examine the techniques for performing customer discovery, particularly interviews and observation, to ensure your product meets the needs of your market.
Release and Launch Planning
Just because the development is finished doesn't mean the product is ready to launch. In this module, we'll discuss how to align the rhythms of your internal teams with the events in your industry to create impactful product releases and define responsibilities and tasks for effective product release and launch.
Understanding Segments and Personas
Create personas and use their stories to drive your product delivery and campaigns. Understand who uses your product, understand their workflows, and understand the challenges they face.
The Steps to Change
How will you change your process and focus? Make time for product management. Focus on doing the right things right, and remove the chaos from your product management process.
Metrics and Retrospectives
How do you measure success for your product? We'll learn metrics that track the product you have now and guide the product you'll have next. We also explore retrospectives on market and business results. This module encourages teams to examine the health of the product and define achievable goals to measure success.
Roadmaps and Roadmapping
One of the biggest challenges of planning is aligning deliverables to make the biggest impact in the market. Too many teams attempt to release capabilities based on development convenience rather than market need. In this module, we’ll look at roadmapping capabilities using simple techniques that ensure corporate support.
Free Learning Program
Executive Overview: The Three Secrets
As an executive or product professional, you should know these three secrets to achieve product success.
Join this program to learn what our customers think executives should know about achieving product success. It's not better technology or better branding; it's not better relationships.