LEARNING
Fundamentals of Managing Products
Provide your team with a solid foundation in critical aspects of product management
Half of my team has never been trained, and the rest trained themselves. We need to align on process, roles, terminology, and playbook.
Chaos in product management is a pervasive issue. Lack of structure and training leads to inconsistent processes, misalignment across teams, and products that fail to meet market demands.
VIDEO
Introduction for Fundamentals
Learn the scope of the Fundamentals of Managing Products learning program with this introductory video.
Most product teams are missing the basics:
Common language
Common set of tools and templates
Simple process
In this video, learn how to address this gap by defining your product management playbook—from idea to market.
Ensure a strong foundation for product management at every step, from idea to market.
Provide your team with a solid foundation in critical aspects of product management
The Fundamentals of Managing Products program is designed to bring order to the chaos by providing your product team with a solid foundation in the business and planning aspects of product management. Based on the Quartz Open Framework, this program offers a common language and a ready-to-use, adaptable process and playbook that aligns your entire organization.
Through this training, your team will develop new capabilities and learn new methods that can be immediately applied to your products, ensuring consistent and effective product management from idea to market.
This is more than a certification class where you take a short exam and get a certificate. Instead, it was designed to apply your new skills to your company, markets, and products.
For product teams, including product managers, product owners, and product marketing managers. Also great for product ops teams.
What you get
Coaches
Steve Johnson
Grant Hunter
David Daniels
Pamela Schure
Topics
Chaos in Managing Products
Begin with an overview of the fundamentals of managing products, using a simple framework to define team responsibilities for product strategy, planning, growth, and more. Then, use your pre-work to identify which activities are yours and which belong to others.
Define your process and roles using the Quartz Open Framework
Becoming Market Savvy
How do you learn about problems to solve? What are the best sources for market insights? The answer might surprise you. Learn how to leverage customer interviews and observation to drive product decisions.
Templates: Feature request, one-page product brief
Describing Problems with Stories
The problem with user stories is they aren't stories. Good stories describe problems, not features. Instead, use the problem story format to empower your product team with insights about personas and their problems. Learn the ceremonies to ensure success in solving problems: discuss, validate, and accept.
Templates: Personas, Problem Stories
Focusing The Release for Impact
If you only look at the backlog of requests, you only see half of the picture. To be successful, every release needs something for customers and stakeholders. Embracing each of these—vision, buying, using, and tech—is how you create a powerful, focused release.
Templates: Prioritizing for business value, Release Planning Worksheet, Release Brief
Empowering Your Teams
You want to share the right level of information at the right time. For each audience, consider the level of detail and the time needed to make a decision.
Templates: Product Roadmap, Backlog Dashboard, Readiness Status
The Path to Success
In this course wrap-up, you’ll review the major deliverables for product professionals guiding products from idea to market. Learn about the leading and lagging metrics that track your product’s success and provide insights to guide the next release or version. Our goal is to turn good ideas into successful products systematically.
Optional: Capstone project
Share lessons learned and examples from the product playbook with your leaders in this 60-minute review.
Free Learning Program
Executive Overview: The Three Secrets
As an executive or product professional, you should know these three secrets to achieve product success.
Join this program to learn what our customers think executives should know about achieving product success. It's not better technology or better branding; it's not better relationships.