INTENSIVE
New Product Introduction
Transform ideas into winning products with a clear, strategic focus.
We have a new product idea. And we don’t want to make another product mistake. We are not confident that we know what the market needs and is willing to pay for.
Introducing new products is a complex process, and many companies struggle with it for various reasons. Common causes of these failures include:
A poor understanding of the market
Solving a problem that doesn't exist
An idea that doesn't leverage your capabilities
A misunderstanding of the competitive landscape
VIDEO
Turn product failure into product success with a structured approach to defining and validating a new product initiative.
Transform ideas into winning products with a clear, strategic focus.
The New Product Intensive helps you take a new product concept from idea to market with a clear and validated product strategy.
Key personas who will buy and use the product
A plan to validate product-market fit
A profile of your organizational strengths (and weaknesses)
A strong approach for competitive differentiation
A roadmap of phased initiatives with key problems to solve
For heads of product and/or portfolio, portfolio managers, product managers, product marketing managers
What you get
Coaches
Grant Hunter
Pamela Schure
Rick Morse
Topics
Free Learning Program