LEARNING
Principles of Product Strategy
Lay the foundation for strategic product success
It's not that we have a poor strategy. It's that we don't seem to have a strategy at all. Or at least, that's what my team is telling me.
Many product and portfolio managers lack a solid foundation in the business aspects of product management, leading to inconsistent execution and missed opportunities in the market. Without a strong grasp of market analysis, strategy evaluation, and business case development, product teams struggle to manage their products effectively, often making decisions based on intuition rather than data.
VIDEO
Equip your product team with the essential business and strategy skills needed to be effective general managers of their products.
Lay the foundation for strategic product success
Through this training, your team will develop new strategic capabilities and learn business methods that can be immediately applied to your products, ensuring consistent and effective product leadership.
Develop a standard playbook for managing your product's business, aligned with the broader business goals.
Close the knowledge gap to drive more strategic decision-making and improve product outcomes.
For heads of product, portfolio managers, product managers, and product marketing managers.
What you get
Coaches
Grant Hunter
Pamela Schure
Rick Morse
Topics
Analyze the Market Landscape
Analyze and understand the external factors impacting your product, specifically the market and competition. Together we'll review key sources of market insights and use the Market Canvas to summarize these external factors.
Assess Your Product Performance
Assess the performance of your product better understand its current state. In this lesson, we'll review many methods for assessing product performance and create a product status dashboard to help you visualize your product’s performance.
Define Your Product Strategy
Building from your understanding of the current state of the product, define (or re-define) your product strategy. Identify your strategic opportunities, the ideal target customer, your competitive differentiation, and how you will measure success in a Product Strategy Canvas.
Identify Strategic Options
Explore multiple ways to identify potential strategic initiatives including the Product-Persona matrix, Lifecycle vs Market Position, and Situational Growth Strategy Matrix.
Focus Your Strategic Initiatives
Having evaluated your potential strategic initiatives, you’re ready to focus on the best options. Use a repeatable process to help you focus your product strategy on the initiatives with the best chance of success.
Validate Your Product Strategy
Learn the importance of engaging with the market to validate your strategy. We'll review how to engage the market to validate your strategy and market potential, and get the data to help make the business case.
Get Strategic with Positioning
Start defining the strategic positioning for your product or initiative. Who is it for? What problems does it solve? Why is it different from alternatives? Learn the three keys to strategic, value-based positioning.
Make the Business Case
Learn key aspects of the business case including pricing, positioning, and financials. Building on these aspects, you will work on developing Objectives and Key Results for the strategy, and complete the business plan for your product.
Communicate Your Strategy
How do you communicate your strategy to executives and other stakeholders? We’ll look at the key deliverables in an executive overview including personas and their problems, roadmap and release plan, objectives and key results, and financials.
Free Learning Program