INTENSIVE
Roadmaps and Roadmapping
Align your organization with a strategic roadmap.
Roadmaps are a source of constant frustration. Every department wants a roadmap, but everyone means something different. Some mean a vision; some mean a project plan. We need to align our teams on a single view of the product direction.
The product roadmap is one of the most requested product artifacts yet also one which frustrates product managers, sales teams, and executives. Done well, roadmaps can align the organization. Done poorly, they create confusion.
This confusion is directly due to:
Confusion around the purpose of a roadmap
A focus on outputs instead of outcomes
Requests for too much detail too soon
A lack of a guiding product strategy to drive the roadmap
VIDEO
The roadmap is a prototype of strategy
The roadmap is a living document that adapts to changing market conditions and organizational priorities.
One of the big frustrations in product management is terminology. And what some companies call a roadmap is actually a release plan.
A roadmap is not a release plan; it’s not a schedule of deliverables. The primary objective of a roadmap is to communicate product strategy and what you're hoping to accomplish.
Align your organization with a strategic roadmap.
The Roadmapping Intensive helps you build a clear, strategic roadmap for your portfolio, platform, or product.
We guide you through defining the roadmap's purpose, focusing on outcomes that matter, and ensuring the right level of detail at the right time. The result is a roadmap that drives alignment across your organization and serves as a powerful tool for guiding future decisions.
Shift from tactical roadmaps focused on deliverables and embrace the power of strategic roadmaps focused on business outcomes.
For heads of product and/or portfolio, portfolio managers, product managers, product marketing managers
What you get
Coaches
Steve Johnson
Grant Hunter
Topics
Free Resources
Free Learning Program