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INTENSIVE
The AI-Empowered Product Manager
Accelerate your product results with AI.
My product managers are increasingly uneasy about AI tools. How and when should they be used, and when should they not? With AI changing so quickly every week, I fear a traditional training course is not the way to go.
A 2024 survey from McKinsey & Company revealed that 65% of organizations are regularly using generative AI in at least one business function, a significant increase from one-third in the previous year.
The world of AI is changing every week with new tools and methods as well as new concerns about ethics and privacy.
VIDEO
Gain hands-on experience using AI-driven tools to optimize product deliverables.
Accelerate your product results with AI.
In this multi-week program, you will learn to use the latest AI tools, spanning the six phases of the Quartz Open Framework.
Created by industry pioneer Steve Johnson and AI expert Bob Levy, this series distills decades of experience into bite-sized lessons your team can apply immediately. The LEAP approach—Lesson, Extend, Apply, and Peer Review—guides product managers in leveraging AI tools throughout the product lifecycle.
Each session combines learning foundational AI techniques, extending with a tool or prompt for real-world application, applying skills in live breakout sessions, and progressing through peer feedback. This hands-on approach ensures product managers understand AI's role in each product phase and gain practical experience, driving immediate impact and lasting skill advancement in product strategy.
For product managers, product owners, product marketing managers
What our clients are saying
The AI program was informative and eye-opening. While we're living with AI every day, it was valuable to explore how we can better harness the tools available for targeted Product Management applications.
The course has helped us to significantly increase the team's velocity and explore creative ways of solving problems for both internal stakeholders and our customers.
Neil Spencer
Head of product
The AI-Empowered PM course was filled with a large range of knowledge on AI, AI tools, workflows, and more. Its informative approach showcased a variety of ways AI can support work, enrich existing pieces of work, and enable people to optimize technology. Another thing I enjoyed; it is was very good at highlighting the positives of AI while also highlighting areas of caution. Overall a really detailed and useful course!
Santiana Brace
Product ops
I got more out of this course than I expected. The presenters were very approachable, and content relevant and applicable. I feel more efficient in my day-to-day, and motivated to keep improving.
Riette Verster
Product Manager
What you get
Coaches
Steve Johnson
Bob Levy
Topics
Getting Started with AI
Learn how AI tools can optimize and elevate every stage of the product lifecycle. From automating routine tasks to gaining deeper insights into user needs, you’ll discover how AI can enhance decision-making. You’ll also examine important considerations such as data protection and plagiarism prevention to ensure safe and ethical AI usage.
AI for Learning about Markets and Problems
This module emphasizes market exploration and provides product managers with templates and prompts for developing personas and problem stories. You’ll learn how to leverage the full potential of large language models (LLMs) to reveal valuable market dynamics, enabling your team to make more informed, data-driven decisions.
AI for Business Planning
AI tools are transforming how product managers approach business planning. In this module, you will learn to leverage AI for defining core business objectives, refining product briefs, and crafting compelling narratives. You will gain templates and techniques to generate key deliverables, prioritize initiatives, and secure executive buy-in—all while ensuring alignment with your product strategy.
AI for Release Planning
Effective release planning is essential for fulfilling product promises. This module presents AI-driven templates and tools to enhance release planning. Discover how to rapidly produce actionable release status information by using AI prompts to simplify complex data into clear and concise artifacts that facilitate successful product releases.
AI for Launch Planning
In this module, product managers will concentrate on the final stages of product delivery. Learn how to utilize AI tools to align go-to-market teams, manage organizational readiness, and ensure a seamless launch.
Choosing the Right Approach
Choosing the right AI approach is essential for achieving product success. We will assist you in understanding important aspects of AI tools and models, empowering you to select and refine those that align with your product objectives and provide real value to your users.
Free Resources
Free Learning Program