Product Launch Success
Never struggle with another launch again.
Successfully launching new products is a tremendous challenge for many organizations. The complexity of coordinating cross-functional teams, aligning on a cohesive launch strategy, and ensuring readiness across the board often leads to delays, miscommunication, and underwhelming market entries.
These struggles are due to:
- The lack of a systematic approach to launch
- Unclear success objectives for the launch
- A focus on outputs instead of outcomes
- Uncoordinated efforts from one function impacting another
Achieve a successful product launch through a focused program that delivers Day 1 Launch Readiness™.
Experience a successful product launch with a focused team coaching program combining decades of launch expertise and ready-to-use playbooks. Designed for a single launch team, we’ll guide you through every step of your planning and execution up to the launch and beyond.
Ultimately, deliver a successful launch that achieves your objectives.
For launch teams, including product marketing managers, product managers, marketing managers, project managers, program managers, or governance teams.
What you get
A foundation for launch success
Build the scaffolding needed to guide future launch teams. Clarify the roles, responsibilities, commitments, and ceremonies for launch team members to drive future product launches.
Day 1 Launch Readiness™
Identify and close readiness gaps by leveraging the collective wisdom of the launch team. Be ready to market, sell, deliver, and support on day 1.
Program Certificate
Demonstrate to the world that you have completed the program with a certificate to include on your resume and on LinkedIn.
A team aligned with clear success metrics
Define objectives that focus the efforts for success. Monitor key progress indicators to track the performance of your product.
Playbook Starter Kit
Jump-start the path to a standard playbook with a starter kit of methods and templates. Adapt this playbook to create a version tailored to your organization.
Topics
Organize an effective launch team and launch collaboration platform
Clarify roles, responsibilities, and governance of the launch team. Establish a common launch team collaboration platform. Establish launch tiers to prioritize resources.
Define the parameters of a successful product launch
Define clear and concise launch objectives that define launch success criteria. Define key progress indicators that show progress toward a successful launch.
Develop a targeted go-to-market strategy
Evaluate the market environment and identify the buyer personas and market segments with the best path to achieving the launch objectives. Choose a launch play that optimizes results.
Identify and neutralize competitive threats
Evaluate likely competitors and the strengths and weakness relative to buying criteria.
Craft a message that compels buyers to act
Develop positioning, unique value proposition, and message that engages prospective customers.
Prepare your organization for Day 1 Launch Readiness
Ensure all your functional areas and partners have the capabilities needed to support the launch. Identify launch readiness gaps for Day 1 Launch Readiness and plans to close those gaps.
Monitor launch performance to accelerate launch objectives
Monitor key progress indicators to get situational awareness of launch performance. Use the information to make adjustments to amplify what’s working and adjust what isn’t.
The BrainKraft Product Launch Framework™ reveals the scope of activities, deliverables, and decisions necessary for achieving a successful launch, from organizing to accelerating and improving.