About Us

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Product Growth Leaders provides methods and tools to turn ideas into products without heroics.
 
Through our product management training and coaching, we help product teams apply industry best practices to their portfolio of products with proven tools and methods, customized to the organization's top priorities. With decades of experience, Product Growth Leaders has helped define the methods and roles of product management for thousands of organizations.
 
With experience training and coaching tens of thousands of product folks, we shifted from lectures to interactive workshops. Flipping the classroom to focus on application, where capabilities are learned by doing, focused on real products and services. Enabling the ongoing development and growth of these capabilities through coaching and workshops. Creating a trusted community of peers to support future leaders in their growth.

This is Product Growth Leaders.

Contact us to learn how to remove the chaos from product strategy, planning, and growth.

Our Founders

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Steve Johnson
Steve is an author, speaker, and product coach who uses modern methods to help product organizations move products from ideas to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Previously he was Vice President at Pragmatic Institute where he holds the distinction of Certified Product Master.

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Grant Hunter
Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. His approach is based on the belief that the job of product leadership is about doing the right things, right.
 

The Team

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Tracy Hollister
Tracy Hollister is a product strategist who helps organizations grow their products through better customer engagement and feedback. Her approach is based on the belief that a focus on empathizing with and solving customer problems drives value and product success.

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Rick Morse
Rick has a background that encompasses company and product strategy, sales and marketing, manufacturing, supply chain, and aftermarket service as well as technology development.

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Pamela Schure
Pamela is a product management leader with a deep understanding of the product lifecycle, turning strategic analysis into product direction.

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Michael Hopkin
Michael Hopkin is an accomplished product executive with a proven track record of developing product managers. He teaches them to say 'no' to the non-essentials, and to focus on delivering winning products that delight users.

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Barb Nelson
Market-driven evangelist since the mid-90's when she was trained by Steve Johnson and taught with him at Pragmatic Marketing for a dozen years. The favorite question she tries to ask without sarcasm is "What problem are you trying to solve?"