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We improve the outcomes of product management teams with Applied Professional Development.​

We founded Product Growth Leaders on the principles that there had to be a better way.


A better way to develop capabilities in your product team.  


A better way to consistently deliver successful products.


A better way for you and your team to lead and enable the organization based on obsessive market-focus and objective decisions on where to focus.


We look forward to helping you and your team find your better way and​ team become Product Growth Leaders through Applied Professional Development.

Our Difference | Applied Professional Development

Traditionally, professional development for product management has not been applied or comprehensive. It has been overly reliant on lecture-based foundational training and events focused on networking and presentations, neither of which are ideal for capabilities and learning transfer.

That is why we decided to create a better way.

  • To flip the classroom from lecture to application and deliver better results from training.

  • To provide options to continue the development and growth of your team's product management skills and capabilities.

  • To enable your leaders and rising stars with a trusted support system that helps them succeed and become better leaders.


The better way is Applied Professional Development, a comprehensive professional development program for product management.

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Learn & Apply

Shift the focus of training from lecture to application.

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Develop & Grow

Add and strengthen capabilities through coaching and workshops.

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Lead & Succeed

Gain insights and support from peers and thought leaders.

Become a Product Growth Leader!

Our Founders


Steve Johnson

Steve is an author, speaker, and product coach who uses modern methods to help product organizations move products from ideas to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

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Grant Hunter

Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. His approach is based on the belief that the job of product leadership is about doing the right things, right.

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