About Us

Product Growth Leaders provides methods and tools to turn ideas into products without heroics.

Through our product management training and coaching, we help product teams apply industry best practices to their portfolio of products with proven tools and methods, customized to the organization's top priorities. With decades of experience, Product Growth Leaders has helped define the methods and roles of product management for thousands of organizations.

With experience training and coaching tens of thousands of product folks, we shifted from lectures to interactive workshops. Flipping the classroom to focus on application, where capabilities are learned by doing, focused on real products and services. Enabling the ongoing development and growth of these capabilities through coaching and workshops. Creating a trusted community of peers to support future leaders in their growth.

This is Product Growth Leaders.

Learn about our unique approach

Contact us to learn how to remove the chaos from product strategy, planning, and growth.

Our Founders

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Steve Johnson

Steve is an author, speaker, and product coach who uses modern methods to help product organizations move products from ideas to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Previously he was Vice President at Pragmatic Institute where he holds the distinction of Certified Product Master.

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Grant Hunter

Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. His approach is based on the belief that the job of product leadership is about doing the right things, right.

Our Founders

The Team

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David Daniels

David Daniels is a speaker, product coach and go-to-market strategist. He has coached thousands of product professionals in hundreds of teams on product strategy, product planning, and product growth.

Dave was an instructor and course developer at Pragmatic Marketing for over a decade and is the creator of the BrainKraft Product Launch Framework.

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Joy McCaffrey

Joy is a seasoned, strategic product manager with experience at startups, small, and large companies using agile and lean methodologies. An excellent communicator and listener, she has a passion for making products better.

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Barb Nelson

Market-driven evangelist since the mid-90's when she was trained by Steve Johnson and taught with him at Pragmatic Marketing for a dozen years. The favorite question she tries to ask without sarcasm is "What problem are you trying to solve?"

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Tracy Hollister

Tracy Hollister is a product strategist who helps organizations grow their products through better customer engagement and feedback. Her approach is based on the belief that a focus on empathizing with and solving customer problems drives value and product success.

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Rick Morse

Rick has a background that encompasses company and product strategy, sales and marketing, manufacturing, supply chain, and aftermarket service as well as technology development.

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