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We improve the outcomes of product management teams with Applied Professional Development.​

We founded Product Growth Leaders on the principles that there had to be a better way.


A better way to develop capabilities in your product team.  


A better way to consistently deliver successful products.


A better way for you and your team to lead and enable the organization based on obsessive market-focus and objective decisions on where to focus.


We look forward to helping you and your team find your better way and​ team become Product Growth Leaders through Applied Professional Development.

Our Difference | Applied Professional Development

Traditionally, professional development for product management has not been applied or comprehensive. It has been overly reliant on lecture-based foundational training and events focused on networking and presentations, neither of which are ideal for capabilities and learning transfer.

That is why we decided to create a better way.

  • To flip the classroom from lecture to application and deliver better results from training.

  • To help you standardize your processes, tools and language creating your own product playbook.

  • To turn your product managers into business leaders with the business and strategy skills that transform them into the general managers of their products.

  • To continually develop the specific skills and capabilities that you need to improve your organizations outcomes.


The better way is Applied Professional Development, a comprehensive professional development program for product management.

Become a Product Growth Leader!

Our Founders


Steve Johnson

Steve is an author, speaker, and product coach who uses modern methods to help product organizations move products from ideas to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

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Grant Hunter

Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. His approach is based on the belief that the job of product leadership is about doing the right things, right.

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Tracy Hollister

Tracy is a product strategist who helps organizations grow their products through better customer engagement and feedback. Her approach is based on the belief that a focus on empathizing with and solving customer problems drives value and product success.

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Our Principals