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Our recent articles

Stop Haggling Over Features

If you’ve ever hosted a customer session at a user conference, you know the dreaded “let’s make a feature wish list” breakout. It starts as a brainstorming exercise but quickly devolves into a complaint session, everyone piling it on with “the airing of grievances.”

Assess Risk in Entering New Markets

Your leadership team wants to know what’s next: how will you grow revenue and increase product adoption? You must balance business objectives, product strategy, and risk tolerance.

Stop Asking for Features: Start Hunting for Problems

Customers are terrible at suggesting features but brilliant at revealing problems. Product managers who don’t hear those problems firsthand—and instead outsource discovery to AI dashboards, surveys, or sales teams—are flying blind. Success comes from discovering friction in the real world, not just crunching secondary data.

Our recent articles

Stop Haggling Over Features

If you’ve ever hosted a customer session at a user conference, you know the dreaded “let’s make a feature wish list” breakout. It starts as a brainstorming exercise but quickly devolves into a complaint session, everyone piling it on with “the airing of grievances.”

Assess Risk in Entering New Markets

Your leadership team wants to know what’s next: how will you grow revenue and increase product adoption? You must balance business objectives, product strategy, and risk tolerance.

Stop Asking for Features: Start Hunting for Problems

Customers are terrible at suggesting features but brilliant at revealing problems. Product managers who don’t hear those problems firsthand—and instead outsource discovery to AI dashboards, surveys, or sales teams—are flying blind. Success comes from discovering friction in the real world, not just crunching secondary data.

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The Strategic Role of Product Management

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then.

In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.

Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.

SECOND EDITION

by Steve Johnson

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Learn How to Manage Your Products with Quartz

Guide your team from idea to product to market to success

In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.

ePub (No DRM)

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