Don’t Sell; Advise: Embrace the Role of Trusted Advisor
The best salespeople don’t sell; they advise. Discover how product managers and consultants can adopt this approach to drive success. The...
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Guide your team from idea to product to market to success
In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.