Insights
Thought-leading content from our team
The Strategic Role of Product Management
Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then.
In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.
Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.
Learn How to Manage Your Products with Quartz
Guide your team from idea to product to market to success
In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.
Chaos, Confusion, and the Case for Real Product Management
Does this sound familiar? “We have chaos in every aspect of our product lifecycle. What to build and what not to. And who does what anyway?”
For many teams, products get launched due to individual heroics rather than coordinated teams. Despite the process … or the lack of process.
In this ebook, author Steve Johnson explains the need for product management in business terms.
