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Customer Conversations

A Product Manager’s Superpower

Most product managers think they’re listening to customers. This book shows you how to actually do it — and why it changes everything.

A practical, step-by-step field guide for product managers and product leaders who want to move beyond surveys and second-hand opinions.

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Our recent articles

AI Makes It Easier to Do Work You Shouldn't Be Doing
AI makes it easy to do work you shouldn't. While you're doing someone else’s job, who is doing yours?
Your Product Roadmap Is Not Your Product Plan
Somewhere along the way, our industry started treating the roadmap as if it were the product plan. It isn't.
AI Doesn’t Replace Product Management. It Reveals Whether You Ever Learned It.
Every few years our profession discovers a new tool that promises to change everything. Agile was going to fix “build the product right.” Then Design Thinking or Jobs to Be Done would ensure we “built the right product.” Then there was no-code. And now there’s AI.

The Strategic Role of Product Management

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then. 


In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.


Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.


SECOND EDITION

by Steve Johnson

Chaos, Confusion, and the Case for Real Product Management

Does this sound familiar? “We have chaos in every aspect of our product lifecycle. What to build and what not to. And who does what anyway?”


For many teams, products get launched due to individual heroics rather than coordinated teams. Despite the process … or the lack of process.


In this ebook, author Steve Johnson explains the need for product management in business terms. 

Our most popular ebooks

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Appearances on Product Podcasts

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Maybe "Product Manager" is the Wrong Title

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The Product Management Role in the Age of AI

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The essential strategic role of modern product management

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Quartz Coaching

Join this group of product coaches to share your experience and advice, whether you are just starting or have years of experience.

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Product Leaders in Transition

Join product professionals in transition with tips, techniques, and mutual support.

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