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Don’t Skip the Retro—Your Product Quad Has Work to Do

Most launch retrospectives are either skipped or sanitized into team therapy. But if you’re working with a Product Quad—product manager, engineering lead, UX designer, and product marketing manager—you’re sitting on a goldmine of insight.

When Everyone’s Right: Prioritization with the Product Quad

Product prioritization isn’t hard because people disagree—it’s hard because everyone’s right. The Product Quad—product manager, tech lead, UX designer, and product marketing manager—each brings a valid, but partial, view of the work.

Release and Launch Planning with the Quad

Product teams often rely on an outdated checklist, a set of Jira tickets or user stories, a countdown to a ship date, and a long list of promotional deliverables. But that approach fails to deliver the expected results.

The Strategic Role of Product Management

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then.

In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.

Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.

SECOND EDITION

by Steve Johnson

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Learn How to Manage Your Products with Quartz

Guide your team from idea to product to market to success

In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.

ePub (No DRM)

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