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Customer Conversations

A Product Manager’s Superpower

Most product managers think they’re listening to customers. This book shows you how to actually do it — and why it changes everything.

A practical, step-by-step field guide for product managers and product leaders who want to move beyond surveys and second-hand opinions.

Learn more >

Our recent articles

Uh-Oh. Steve Is Vibe Coding
Building an AI-assisted application revealed a timeless lesson. Even seasoned product managers find that the best way to uncover important requirements is through conversation. Context changes everything.
AI Has a Supplier Problem
The real AI shortage isn't computing. It's the knowledge ecosystem that feeds the models — and nobody's getting paid for it.
The Man, the Dog, and the Data Center
Many organizations declare that AI must be part of the product strategy, without examining what that commitment actually entails.

The Strategic Role of Product Management

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then. 


In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.


Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.


SECOND EDITION

by Steve Johnson

Chaos, Confusion, and the Case for Real Product Management

Does this sound familiar? “We have chaos in every aspect of our product lifecycle. What to build and what not to. And who does what anyway?”


For many teams, products get launched due to individual heroics rather than coordinated teams. Despite the process … or the lack of process.


In this ebook, author Steve Johnson explains the need for product management in business terms. 

Our most popular ebooks

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Appearances on Product Podcasts

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Maybe "Product Manager" is the Wrong Title

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The Product Management Role in the Age of AI

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The essential strategic role of modern product management

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