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Our recent articles

The Product Manager’s Paradox: Ownership Without Authority
Every product manager hears it: “You own the product.” It sounds empowering, right? Until you realize you don’t own the roadmap, the budget, the headcount, or even the decisions. You “own” the outcome—but not the levers that produce it.
Stop Haggling Over Features
If you’ve ever hosted a customer session at a user conference, you know the dreaded “let’s make a feature wish list” breakout. It starts as a brainstorming exercise but quickly devolves into a complaint session, everyone piling it on with “the airing of grievances.”
Assess Risk in Entering New Markets
Your leadership team wants to know what’s next: how will you grow revenue and increase product adoption? You must balance business objectives, product strategy, and risk tolerance.

The Strategic Role of Product Management

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then. 


In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.


Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.


SECOND EDITION

by Steve Johnson

Chaos, Confusion, and the Case for Real Product Management

Does this sound familiar? “We have chaos in every aspect of our product lifecycle. What to build and what not to. And who does what anyway?”


For many teams, products get launched due to individual heroics rather than coordinated teams. Despite the process … or the lack of process.


In this ebook, author Steve Johnson explains the need for product management in business terms. 

Our most popular ebooks

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Appearances on Product Podcasts

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The Product Management Role in the Age of AI

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The essential strategic role of modern product management

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Defining Product Management with Quartz

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