ebooks

Steve Johnson wrote The Strategic Role of Product Management in 2008 when he was a vice president and instructor for Pragmatic Marketing. A lot has changed since then. 

In the 2024 edition, learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.

Get The Strategic Role of Product Management to understand the conflict between product managers' tactical and strategic roles.

Does this sound familiar? “We have chaos in every aspect of our product lifecycle. What to build and what not to. And who does what anyway?”

For many teams, products get launched due to individual heroics rather than coordinated teams. Despite the process … or the lack of process.

In this ebook, author Steve Johnson explains the need for product management in business terms. 

Does this sound familiar? “We have more ideas than we can handle, and too many products competing for limited resources. How can we confidently choose where to invest and what to scale back?”

Download this free ebook for a tool to help you balance your portfolio resources across products, markets, and personas. 

Just as you have a process for development and for selling, you need a process for defining which products and features to create… from idea to market.

Enable your product teams to achieve business results through a nimble process, practical tools, and a common language.