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The Quartz Process

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Simplify your path from idea to market 

Remove the confusion. Embrace consistency. 

The Quartz Open Framework

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Move to a leaner, adaptable method that drives focus and execution. Enable your product teams to achieve business results through a nimble process, practical tools, and a common language. 

Introducing Quartz

One of the keys to success is a standard process. In less than 5 minutes, Steve Johnson, co-creator of the Quartz Open Framework, shows how to avoid the challenges of managing products when little or no process exists.

Learn the concepts of the critical facets of the framework in this video.

Standardize your team’s processes

Just as you have a process for development and for selling, you need a process for defining which products and features to create… from idea to market.

  • Become more systematic and purposeful.

  • Build confidence in how decisions are made.

Consistent

A standard process for product and content teams

Easy to deploy

Move from idea to market with ready-to-use templates

Adaptable

Use Quartz without dues or copyright concerns

Process is how product companies scale 

Get a set of ready-to-use templates to kickstart your implementation of the Quartz Open Framework.

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Quartz is FREE to use, EASY to deploy in any organization, and OPEN with a Creative Commons License.

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PHASES of Quartz

As a process framework, Quartz defines the necessary steps and how to order them, turning innovation into a choreographed dance. 

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Always Be Learning

Continuous learning is at the core of Quartz. Learn at every step and adjust your plans accordingly.

Product Strategy

Before investing in a new idea, whether a new product, a new initiative, or a new launch, know whether it is worth it for your organization, where it fits in your portfolio, and what people will benefit.

Product Planning

With the approval to proceed with the innovation, lay out the vision and goals of the project, define who will buy and adopt the innovation, and start creating.

Product Growth

Concurrent with product creation, prepare your internal teams to deliver to your market and customers. Come up with go-to-market plans and define launch goals. As you execute, consider what has and has not worked and feed that information back into the organization.

Learn how to manage your products with Quartz

In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.

Certification exam

Leverage your product management training and your lifetime of experience to obtain the Quartz Open Framework Certification. 

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