Turn Ideas Into Products (digital book)
The playbook that leads you step-by-step through problem discovery and market validation, agile business planning, and release and launch of technology products based on the QuartzOpen Framework.
The zip archive contains DRM-free versions of the book in ePub (for most readers), Kindle, and PDF formats. You can also get the book directly from Amazon in electronic, paperback, and hardback.
In Turn Ideas into Products, author Steve Johnson, co-founder at Product Growth Leaders and architect of the Quartz Open Framework, introduces a nimble idea-to-market process with strong emphasis on personal experience with customers.
This approach to managing products, from business planning to product launch, empowers product teams to work smarter and collaborate better with colleagues and customers.