The AI-Empowered Product Manager
Use AI to improve product work—not replace thinking.
A 2024 survey from McKinsey & Company revealed that 65% of organizations are regularly using generative AI in at least one business function, a significant increase from one-third in the previous year.
The world of AI is changing every week with new tools and methods as well as new concerns about ethics and privacy.
More effective product managers who use AI as a force multiplier—not a distraction or a crutch.
This multi-week program blends practical instruction, hands-on exercises, and real-world use cases. Participants learn where AI helps (and where it doesn’t), how to apply it in discovery, analysis, planning, and communication, and how to stay grounded in customer and business outcomes. The focus is judgment, not novelty.
For product managers, product owners, product marketing managers
What you get
Applied Learning
Lessons follow the L-E-A-P approach: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.
Comprehensive Prompt Library
Accelerate your product work with a curated library of practical AI prompts aligned to each step of the Quartz Open Framework.
Playbook Starter Kit
Jump-start the path to a standard playbook with a starter kit of methods and templates. Adapt this playbook to create a version tailored to your organization.
Program Certificate
Demonstrate to the world that you have completed the program with a certificate to include on your resume and on LinkedIn.
Topics
Getting Started with AI
Learn how AI tools can optimize and elevate every stage of the product lifecycle. From automating routine tasks to gaining deeper insights into user needs, you’ll discover how AI can enhance decision-making. You’ll also examine important considerations such as data protection and plagiarism prevention to ensure safe and ethical AI usage.
AI for Learning about Markets and Problems
This module emphasizes market exploration and provides product managers with templates and prompts for developing personas and problem stories. You’ll learn how to leverage the full potential of large language models (LLMs) to reveal valuable market dynamics, enabling your team to make more informed, data-driven decisions.
AI for Business Planning
AI tools are transforming how product managers approach business planning. In this module, you will learn to leverage AI for defining core business objectives, refining product briefs, and crafting compelling narratives. You will gain templates and techniques to generate key deliverables, prioritize initiatives, and secure executive buy-in—all while ensuring alignment with your product strategy.
AI for Release Planning
Effective release planning is essential for fulfilling product promises. This module presents AI-driven templates and tools to enhance release planning. Discover how to rapidly produce actionable release status information by using AI prompts to simplify complex data into clear and concise artifacts that facilitate successful product releases.
AI for Launch Planning
In this module, product managers will concentrate on the final stages of product delivery. Learn how to utilize AI tools to align go-to-market teams, manage organizational readiness, and ensure a seamless launch.
Choosing the Right Approach
Choosing the right AI approach is essential for achieving product success. We will assist you in understanding important aspects of AI tools and models, empowering you to select and refine those that align with your product objectives and provide real value to your users.
