Strategic Product Management: Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
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Grant Hunter
- 2 min
How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
296 views
Grant Hunter
- 4 min
The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
148 views
Grant Hunter
- 3 min
Product Management is a business role!
How many times do we have to say this?
Over on LinkedIn, there was a lot of engagement on a post of a Product School infographic
452 views
Steve Johnson
- 1 min
Rant on Risk in Product Management
One of the key factors in prioritizing new product ideas and potential markets is the element of risk.
196 views
Grant Hunter
- 4 min
If It's Not Valuable, Why Do it?
Most companies waste a lot of time, money, and resources on initiatives that do not deliver any value. This is the tale of the feature facto
343 views
Steve Johnson
- 2 min
Don't Just Prioritize, Strategize
Do you ever feel like this? There is never enough time. There are never enough resources. Product managers and product owners get feature...
204 views
Grant Hunter
- 6 min
Strategic Product Management: Connect Strategy to Execution
One of the most common issues for corporate executives is their organizational inability to implement strategic product management,...
353 views
Steve Johnson
- 3 min
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
601 views
![Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business](https://static.wixstatic.com/media/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg)
Grant Hunter
- 3 min
Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business
"Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business, on a par...
34 views
Grant Hunter
- 3 min
The Business Role of Product Management
This is the final installment of a four-part series on the importance of product management for organizations. The four parts are: What...
142 views
Grant Hunter
- 5 min
Why Product Management
Too many people look at product management through a development or Agile lens. Agile methods have redirected product managers to focus...
166 views
Grant Hunter
- 5 min
Product Growth Strategy Framework: Second Curve & Transformational Growth
Product managers and leaders have to make decisions and build their product growth strategy framework by looking toward the future rather...
92 views
Steve Johnson
- 6 min
Product Management Tools: Market-Risk Profiles
The Market-Product Risk Profiles tool helps to align strategy with risk
177 views
Steve Johnson
- 5 min
ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
253 views
Grant Hunter
- 4 min
10 Growth Strategies for Your Product
"What wants does the consumer have that are not being adequately satisfied by the products or services offered him today? It is the...
441 views
Grant Hunter
- 4 min
Product Management is Risk Management
I was re-reading Clayton Christensen’s The Innovator’s Solution the other day and a statistic he mentioned in Chapter 3 stuck with me:...
169 views
Grant Hunter
- 4 min
Situational Growth Strategy for Your Product
In many conversations with senior product leaders, I have found an overwhelming number of them do not think their product managers are...
268 views
Grant Hunter
- 4 min
The Product Leadership Strategy Imperative: Part 2 – Enabling Product Leadership
How do we address the Product Leadership Imperative and create a product leadership strategy that ensures companies and teams are doing...
127 views
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