How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
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Grant Hunter
- 4 min
The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
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Grant Hunter
- 3 min
Product Management is a business role!
How many times do we have to say this?
Over on LinkedIn, there was a lot of engagement on a post of a Product School infographic
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Steve Johnson
- 1 min
Rant on Risk in Product Management
One of the key factors in prioritizing new product ideas and potential markets is the element of risk.
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Grant Hunter
- 4 min
If It's Not Valuable, Why Do it?
Most companies waste a lot of time, money, and resources on initiatives that do not deliver any value. This is the tale of the feature facto
288 views0 comments
Steve Johnson
- 2 min
Don't Just Prioritize, Strategize
Do you ever feel like this? There is never enough time. There are never enough resources. Product managers and product owners get feature...
168 views0 comments
Grant Hunter
- 6 min
Product Management Is What Connects Strategy to Execution
One of the most common issues for corporate executives is their organizational inability to translate strategy to execution. A survey of...
276 views0 comments
Steve Johnson
- 3 min
The Three Roles of Product
Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
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![Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business](https://static.wixstatic.com/media/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg)
Grant Hunter
- 3 min
Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business
"Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business, on a par...
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Grant Hunter
- 3 min
The Business Role of Product Management
This is the final installment of a four-part series on the importance of product management for organizations. The four parts are: What...
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Grant Hunter
- 5 min
Why Product Management
Too many people look at product management through a development or Agile lens. Agile methods have redirected product managers to focus...
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Grant Hunter
- 5 min
The Infinite Game and Product Strategy (and Transformational Growth)
While I have never had the opportunity to eat there, I have long been a follower of Eleven Madison Park (the three-star Michelin...
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Steve Johnson
- 6 min
Product Strategy and Risk
The Market-Product Risk Profiles tool helps to align strategy with risk
140 views0 comments
Steve Johnson
- 5 min
ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
231 views0 comments
Grant Hunter
- 4 min
10 Growth Strategies for Your Product
"What wants does the consumer have that are not being adequately satisfied by the products or services offered him today? It is the...
409 views0 comments
Grant Hunter
- 4 min
Product Management is Risk Management
I was re-reading Clayton Christensen’s The Innovator’s Solution the other day and a statistic he mentioned in Chapter 3 stuck with me:...
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Grant Hunter
- 4 min
Situational Growth Strategy for Your Product
In many conversations with senior product leaders, I have found an overwhelming number of them do not think their product managers are...
236 views0 comments
Grant Hunter
- 5 min
The Product Leadership Imperative: Part 2 – Enabling Product Leadership
This is the second in a two-part Product Leadership Imperative series. You can read Part I here. So how do we do this? How do we address...
100 views0 comments