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8 Research Techniques for Product Managers


In this primer on market research, learn the two types of research (qualitative and quantitative) and two types of research objectives (discovery and validation). Explore the methods of research that should be in the skillset of every product professional: interviews, observation, experiments, surveys, and more. You’ll also learn the distinctions between primary and secondary research. 5 video modules; 17:49 playing time.


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