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Product Growth Leaders | Fundamentals

Flipping the Classroom for Product Management Training

Up-skill your team with a 10 week applied professional development program that combines training from product management industry pioneer Steve Johnson with applied coaching sessions that help you apply the lessons to your products, markets, and organization.
Fundamentals includes a 12-month membership to the Product Growth Leaders Learning Community, with the on-demand lessons for Fundamentals of Managing Product, additional specialized learning modules, and the How-to Collection.
Check-out our upcoming calendar.

Our Difference | The Applied Coaching Program

Lecture-based training fails to deliver in developing the skills and capabilities of employees. Only 12% of employees ever apply what they learn in professional development to their job. Fundamentals shifts the focus from lecture to application with the Applied Coaching Program.
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Take the module.
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Do the Assignment
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Participate in the Coaching Session

Shift from lecture to application.

Our Training | Fundamentals of Managing Products
The Fundamentals of Managing Products is available On-Demand or Live, and provides a strong foundation for the business of product management, helps you focus your efforts, and build the right products.
Remove the chaos from your product management process.
Learn more about the course:
01 01 fundamentals of managing products.
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Module/Week 1: Fundamentals
Every organization needs a consistent method for defining, creating, and delivering products. In this session, we’ll get an overview of the fundamentals of managing products. We’ll share a simple framework for defining team responsibilities for product strategy, planning, growth, and more, and use your pre-work to identify which activities are yours and which belong to others.
Module/Week 2: Process
Every organization is unique — so your planning process will be too. What are the activities and artifacts to go from idea to market? Using the Quartz Open Framework, we'll define a nimble planning process that determines which activities and artifacts are necessary in your business.
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Module/Week 3: Discovery
In this module we'll learn to identify problems and outcomes that drive innovation. Together we'll examine the techniques for performing customer discovery, particularly interviews and observation, to ensure your product meets the needs of your market.
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Module/Week 4: Personas
Create personas and use their stories to drive your business planning and delivery. Understand who the buyers are (and who are not), understand their journey from awareness to action, and understand the language they use when discussing their problems.
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Module/Week 5: Product Vision and Scoring
Is it time for a one-page business plan? What is the right level of detail at which step of the planning process? In this module, we’ll explore a one-page product canvas with opportunity scoring and discuss how to adapt it to your business.
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Module/Week 6: Roadmapping
One of the big challenges of planning is aligning releases with industry rhythms to make the biggest impact in the market. Too many teams attempt to release capabilities based on development convenience rather than market need. In this module, we’ll look at roadmapping capabilities using simple techniques that ensure corporate support.
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Module/Week 7: Problem Stories
We often get so caught up in features that we lose sight of the people who use our products and what they’re trying to accomplish. What is the right level of detail for your team? Run a discovery session with your team to determine the right level of precision for product stories in your organization.
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Module/Week 8: Release and Launch
Just because the development is finished doesn't mean the product is ready to launch. In this module, we'll discuss how to align the rhythms of your internal teams with the events in your industry to create impactful product releases and define responsibilities and tasks for effective product release and launch.
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Module/Week 9: Retrospectives
Many teams, particularly those using agile methods, have learned to perform periodic retrospectives on their processes. We also need to master retrospectives on market and business results. This module encourages teams to examine the health of the product and define achievable goals to measure success.
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Module/Week 10: Wrap-up
Congratulations! You have completed the Fundamentals of Managing Product course. Now how are you going to change your process and focus? Make time for product management. Focus on doing the right things right, and remove the chaos from your product management process.
Learn more about the instructor, Steve Johnson:

Certification | Quartz Open Framework Certification

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The Quartz Open Framework is an open-source product management framework that Product Growth Leaders proudly supports. The Product Professional Certification exam from the Quartz Open Framework is included with Fundamentals.

You can learn more about the certification here.

Product Growth Leaders Learning Community
Every Fundamentals purchase comes with a 12 month membership in the Product Growth Leaders Learning Community which includes:

Fundamentals of Managing Products | On-Demand

The foundational element of the Learning Community is the On-Demand version of Fundamentals of Managing Products. Take (and re-take) the lesson modules at your own pace and share your insights and interact with other product professionals who are doing the same.

Specialized Learning Modules 

The ever-growing Specialized Learning Modules provide a deeper level of insight into specific product management topics. These are 200-level lessons that you can pair with coaching and workshops to help you and your team apply the concepts to your products and business. 

The How-to Collection

Taking a class provides a great foundation, but it does not provide real-time help to product professionals. The How-to Collection provides your team with on-demand access to "How-to" videos on common and not-so-common product management tasks

Also included in the Learning Community is weekly office hours with Product Growth Leaders.