Many companies fail due to a non-existent or incoherent product strategy. A great idea without a clear plan is worthless. Ideas are cheap; strategy and execution are critical.

Create a playbook for defining a coherent product or portfolio strategy.

Learn the steps to defining your product strategy, from diagnosing the current situation to prioritizing product initiatives.

Read The Ultimate Guide to Product Strategy which refers to this set of templates to guide your thinking and document your conclusions.