EXECUTIVE PROGRAM
New Product Intensive
Identify and prioritize new products that align with your business goals.
What's next?
Without a clear strategy, every idea seems like a good idea.
For our teams, it’s not a problem of no ideas; rather, it’s too many ideas, and we’re not sure which are the best ones to pursue.
Sound familiar?
We can’t afford the next product to fail.
We're struggling to determine which ideas present the best opportunity for new products.
Prioritizing the flood of potential product ideas seems impossible.
Our competitors seem to be introducing more relevant and timely products.
Our product pipeline seems stagnant, with few promising new opportunities.
We're not effectively addressing emerging market trends or customer needs.
Identify and prioritize new products that align with your business goals.
Is your product portfolio in need of a rejuvenation? Are you faced with a flood of ideas but unsure which to pursue? The New Product Intensive guides you from idea to roadmap—identifying and prioritizing new products that align with your business goals.
Revitalize your product pipeline with a refined focus on the best opportunities. With a focus on market trends and customer needs, you'll be poised for growth and innovation.
For
CEO, CTO, head of product, product managers
VIDEO
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Includes
Applied Learning
L-E-A-P: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.
Quartz Open Framework
A planning process centered around continuous learning to guide from idea to market.
What You Get
Define Your Product Strategy
Define a product strategy. Identify your strategic opportunities, the ideal target customer, your competitive differentiation, and how you will measure success in a Product Strategy Canvas.
Focus Your Strategic Initiatives
Focus on the best product strategy options. Use a repeatable process to help you focus your product strategy on the initiatives with the best chance of success.
Commit the Resources
Present the business case and roadmap to gain funding to build the product.
Identify Strategic Options
Explore multiple ways to identify potential strategic initiatives, including the Product-Persona matrix, Lifecycle vs Market Position, and Situational Growth Strategy Matrix.
Validate Your Product Strategy
Engage the market to validate your product strategy and its market potential to get the data to prove the business case.
Coaches
What's next?
Get a free Product Health Check for suggestions on your next steps.
Want to learn more? Set up a video call with one of our coaches to see how our guidance can help you.
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