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INTENSIVE
The AI-Empowered Product Manager
Use AI to improve product work—not replace thinking.
My product managers are increasingly uneasy about AI tools. How and when should they be used, and when should they not? With AI changing so quickly every week, I fear a traditional training course is not the way to go.
A 2024 survey from McKinsey & Company revealed that 65% of organizations are regularly using generative AI in at least one business function, a significant increase from one-third in the previous year.
The world of AI is changing every week with new tools and methods as well as new concerns about ethics and privacy.
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More effective product managers who use AI as a force multiplier—not a distraction or a crutch.
Use AI to improve product work—not replace thinking.
This multi-week program blends practical instruction, hands-on exercises, and real-world use cases. Participants learn where AI helps (and where it doesn’t), how to apply it in discovery, analysis, planning, and communication, and how to stay grounded in customer and business outcomes. The focus is judgment, not novelty.
For product managers, product owners, product marketing managers
What our clients are saying
The AI program was informative and eye-opening. While we're living with AI every day, it was valuable to explore how we can better harness the tools available for targeted Product Management applications.
The course has helped us to significantly increase the team's velocity and explore creative ways of solving problems for both internal stakeholders and our customers.
Neil Spencer
Head of product
The AI-Empowered PM course was filled with a large range of knowledge on AI, AI tools, workflows, and more. Its informative approach showcased a variety of ways AI can support work, enrich existing pieces of work, and enable people to optimize technology. Another thing I enjoyed; it is was very good at highlighting the positives of AI while also highlighting areas of caution. Overall a really detailed and useful course!
Santiana Brace
Product ops
I got more out of this course than I expected. The presenters were very approachable, and content relevant and applicable. I feel more efficient in my day-to-day, and motivated to keep improving.
Riette Verster
Product Manager
What you get
Free Learning Program
