Her practice, whether as an embedded member of an organization or as a coach and trainer, center on; clarity, a strong communication strategy, transparency, and leveraging the right product management frameworks and methods for the changing needs of the organization.

As a self-proclaimed ‘Product Nerd’, Danie is actively involved in various communities where you can find her leading sessions, speaking as a panelist, lecturing, and writing content. She is also a career coach and mentor for folks in product and she mentors cohorts of full stack developers with the Prime Digital Academy.

Danie has worked in the health-tech and health and wellness space, focusing primarily on B2C and B2B digital products across mobile, web, smart tv applications, and wearable integrations. Her expertise ranges from large scale matrix organizations down to growing startups, and everything in between.