LEARNING
Turn Ideas Into Products
Provide your team with a solid foundation in critical aspects of product management.
Half of my team has never been trained, and the rest trained themselves. We need to align on process, roles, terminology, and playbook.
Chaos in product management is a pervasive issue. Lack of structure and training leads to inconsistent processes, misalignment across teams, and products that fail to meet market demands.
VIDEO
Turn Ideas Into Products
Learn the scope of the Turn Ideas Into Products learning program with this introductory video.
Most product teams are missing the basics:
Common language
Common set of tools and templates
Simple process
In this video, learn how to address this gap by defining your product management playbook—from idea to market.
Ensure a strong foundation for product management at every step, from idea to market.
Provide your team with a solid foundation in critical aspects of product management.
Turn Ideas Into Products is designed to bring order to the chaos by providing your product team with a solid foundation in the business and planning aspects of product management. Based on the Quartz Open Framework, this program offers a common language and a ready-to-use, adaptable process and playbook that aligns your entire organization.
Through this training, your team will develop new capabilities and learn new methods that can be immediately applied to your products, ensuring consistent and effective product management from idea to market.
This is more than a certification class where you take a short exam and get a certificate. Instead, it was designed to apply your new skills to your company, markets, and products.
For product teams, including product managers, product owners, and product marketing managers. Also great for product ops teams.
What our clients are saying
Based on the recommendation of a seasoned product leader, we engaged with Product Growth Leaders for their Fundamentals of Managing Products program. The combination of their expertise in product management and their application-focused and coaching-led approach had a significant impact, not only improving the confidence and capabilities of our team, but helping us create a product management playbook that has improved our work product and increased the value our products are delivering.
Nathan Shepard
VP of Product and Quality Assurance
IT Services and Consulting
What you get
Applied Learning
Lessons follow the L-E-A-P approach: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.
Coach-Led Peer Review
Leverage the wisdom of your product team to ensure applicability and adoption with a PEER REVIEW guided by an experienced coach.
Playbook Starter Kit
Jump-start the path to a standard playbook with a starter kit of methods and templates. Adapt this playbook to create a version tailored to your organization.
Turn Ideas Into Products
"Turn Ideas Into Products" is the companion guide to this program—a practical playbook that helps product leaders turn ideas into successful products.
Roles and Responsibilities
Remove chaos with clearly defined roles and responsibilities—specifically in product management, product marketing, development, and marketing.
Quartz Open Framework
A planning process centered around continuous learning to guide from idea to market.
Program Certificate
Demonstrate to the world that you have completed the program with a certificate to include on your resume and on LinkedIn.
Quartz Certification
Product Professional certification from the Quartz Open Framework initiative
Executive Briefing
Brief your leadership team on the engagement results and share your plan for the next steps. Together, we help your leadership team understand the impact product management can bring to your organization.
Topics
Chaos in Managing Products
Product organizations often struggle with unclear ownership, conflicting priorities, and inconsistent decision-making. Establish a common operating model around process, roles, and responsibilities that improves alignment, accountability, and execution.
Become Market Savvy
Learn to uncover real customer problems, interpret signals, and turn market insights into confident product decisions that improve focus, reduce noise, and guide smarter investments.
Describe Problems with Stories
Teams build better products when they understand customer problems clearly. Use stories and personas to improve communication, empathy, and decision-making.
Focus The Release for Impact
Every release requires tradeoffs between customer needs, business goals, and technical constraints. Prioritize investments around outcomes that deliver the greatest value.
Keep Your Teams Informed
Poor visibility leads to poor decisions. Improve alignment through effective roadmaps, backlog management, and product status communication.
Prepare for the Market
A successful product requires more than completed development. Coordinate readiness across product, marketing, sales, support, and customer success teams.
The Path to Success
Without meaningful measures, product decisions become opinion-based. Establish metrics, scorecards, and operating practices that support continuous improvement.
Free Learning Program
Executive Overview: The Three Secrets
As an executive or product professional, you should know these three secrets to achieve product success.
Learn what our customers think executives should know about achieving product success. BONUS: With the Three Secrets video series, you receive a bonus free coaching call with Steve Johnson, the CEO and co-Founder of Product Growth Leaders.
