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Articles

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Embrace Iterative Planning: Breaking Free from Waterfall Thinking
Many teams use a linear approach to planning that limits their ability to adapt to an ever-changing world. To drive success, advocate for iterative learning, small bets, and continuous refinement.
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Improve Your Sales Results with Better Sales Enablement
Boost sales results by improving your sales enablement approach. Learn how product managers can equip sales teams with the tools they need
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Nothing is New: Writing Requirements in the Age of AI
For decades, product managers have been writing requirements. The reality? With AI, it’s simply another way of writing requirements.
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Why AI Won’t Eat Product Management
In an era where artificial intelligence (AI) is reshaping industries, one question looms large: Will AI replace product managers? The answer lies in understanding the essence of product management itself—a discipline rooted in human connection and the nuanced ability to uncover unmet needs. While AI excels at processing data and automating tasks, it cannot replicate the profound human interactions that drive innovation.
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Don't Waste Time with Generic AI Prompts—Master the Craft of Context
Why Product managers must master the art of crafting detailed, context-rich prompts.
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Product Feature Requests Are Like Marketing Leads
Just as sales sifts through leads, product managers must prioritize requests that are vital, valuable, and viable.
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How to Speak Truth to Power Without Losing Your Job (or Your Mind)
Which of your number one ideas is the number oneiest? Too many companies suffer from a “yes” culture, where product managers and others are
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Unleash the Power of ChatGPT in Product Management
Since reaching millions of users in record time, ChatGPT has become a transformative tool, with a unique place in product management workflows. New advancements in ChatGPT and other AI technologies are further reshaping how product managers can work smarter, offloading routine tasks and focusing on strategic decision-making. As ChatGPT and similar tools evolve, understanding their capabilities and limitations will set product managers apart, helping them lead with AI.
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Protect Your Career from AI: A Guide for Product Managers
As companies lean into automation and machine learning, many knowledge workers—product managers especially—wonder if they’ll still have a role in a few years.
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Career Paths in Product Management
Learn how people transition into product management, the career paths within the field, and what it’s like to become a people manager.
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The Importance of Sales Engineering
Sales engineering plays a critical role on the sales team, particularly with complex products sold by a direct sales team.
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Is Product Management a Profession Yet?
Product management has existed for decades, yet many people today think of it as a new job.
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The Fundamental Question: "So What?"
Before you spend cycles defining that new product or feature, first make sure you can answer, “So what?”
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How To Merge Products
Merging the features of two products involves careful planning of customer requirements, technical directions, and stakeholder management.
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Win-Loss Interviews: Asking the Right Questions to Solve the Right Problems
Image by maslme from Pixabay After many years in product management, marketing, and competitive sales roles, I know how few businesses...
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The Strategic Role of Product Management
Learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.
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Don’t Sell; Advise: Embrace the Role of Trusted Advisor
The best salespeople don’t sell; they advise. Discover how product managers and consultants can adopt this approach to drive success....
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When to Hire Product Roles:  A Guide for Growing Product Companies
Discover the key signs that it's time to bring product management and product marketing teams to grow your business.
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The Real Reason Agile Created Chaos in Product Management
Learn why turning product managers into product owners was a disaster and how to fix it.
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How I Measure Process Success
Processes are like software. They are defined, deployed, and revised. And they need to be measured—what’s working and what’s not?
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