Articles

Is every service delivery a custom project? If so, perhaps that’s because many firms don’t use product management fundamentals.

The difference between a company being reactive about growth (rising and falling with the tides) versus proactive about growth is the ability to discover what customers want that aren't being satisfied by what's available now.

In your early days as head of product management leadership, you should focus on providing infrastructure for your product team.

If you do the math, 76% of all new product development (NPD) efforts fail to make it to market or become profitable. This data astounds me, yet time after time I see similar statistics. Companies waste a lot of resources and effort for little or no return.

Prioritization is a critical skill used for many of the items in your product playbook.

In many conversations with senior product leaders, I have found an overwhelming number of them do not think their product managers are good at thinking strategically about growth. Many are very good at managing the existing product in their existing market, but when growth tapers off, they struggle to find the next growth curve.

Photo by Caleb Martin on Unsplash Many product management job postings are impossible to fill. The idea is to find someone with extensive...

Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as surveys and experiments, reveal how many.

"We allocate 100% of our resources to the roadmap. We plan to use the other 100% of our resources for special projects." — Johnson's...

It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.

Shifting the Focus from"Doing Things Right" to "Doing the Right Things"

The purpose of a business is to create a customer. The legendary Management theorist and consultant Peter Drucker believed that Management was a practice. As per Merriam-Webster, “Practice: The actual application or use of an idea, belief, or method, as opposed to theories relating to it.

Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...

If it’s not fun, don’t do it; it’s time to get another job.— Alan Webber, Fast Company Have you been out there lately? Hunting for that perfect job is both easier and harder than ever before. You don’t have to be restricted to your nearest big city… but other candidates don’t either. Networking is easier but, alas, everyone’s network is bigger than before.

Common job titles and responsibilities for successful product management and marketing teams Titles are a mess! The "product manager"...

You’re in your first days as a product manager. Where should you begin?

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It...