Quartz Fundamentals
Provide your team with a solid foundation in critical aspects of product management.
Fundamentals helps create a Product Playbook—a personalized set of principles, methods, templates, and lessons learned that your team can use long after the program ends. Rather than leaving with a collection of disconnected ideas, you’ll leave with a practical framework for managing products with greater clarity, consistency, and confidence.
Ensure a strong foundation for product management at every step, from idea to market.
Chaos in product management is a pervasive issue. Lack of structure and training leads to inconsistent processes, misalignment across teams, and products that fail to meet market demands.
The Quartz Fundamentals program is designed to bring order to the chaos by providing your product team with a solid foundation in the business and planning aspects of product management. Based on the Quartz Open Framework, this program offers a common language and a ready-to-use, adaptable process and playbook that aligns your entire organization.
Through this training, your team will develop new capabilities and learn new methods that can be immediately applied to your products, ensuring consistent and effective product management from idea to market.
This is more than a certification class where you take a short exam and get a certificate. Instead, it was designed to apply your new skills to your company, markets, and products.
For product teams, including product managers, product owners, and product marketing managers. Also great for product ops teams.
What you get
Applied Learning
Lessons follow the L-E-A-P approach: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.
Playbook Starter Kit
Jump-start the path to a standard playbook with a starter kit of methods and templates. Adapt this playbook to create a version tailored to your organization.
Roles and Responsibilities
Remove chaos with clearly defined roles and responsibilities—specifically in product management, product marketing, development, and marketing.
Executive Briefing
Brief your leadership team on the engagement results and share your plan for the next steps. Together, we help your leadership team understand the impact product management can bring to your organization.
Coach-Led Peer Review
Leverage the wisdom of your product team to ensure applicability and adoption with a PEER REVIEW guided by an experienced coach.
Quartz Certification
Product Professional certification from the Quartz Open Framework initiative
Quartz Open Framework
A planning process centered around continuous learning to guide from idea to market.
Program Certificate
Demonstrate to the world that you have completed the program with a certificate to include on your resume and on LinkedIn.
Topics
Chaos in Managing Products
Recognize the hidden causes of product chaos and learn practical ways to restore clarity, improve decision-making, and create a more predictable, aligned product environment. In this learning module, we will drill down on process, roles, and responsibilities.
Become Market Savvy
Learn to uncover real customer problems, interpret signals, and turn market insights into confident product decisions that improve focus, reduce noise, and guide smarter investments. Use a Product Brief to define your product with a crisp, shared understanding of its purpose, audience, and value.
Describe Problems with Stories
Describe customer problems using simple narrative tools that improve empathy, communication, and prioritization‚ ensuring you build solutions that truly matter to buyers and users. Bring the opportunity to life with problems, stories, and personas.
Focus The Release for Impact
Shape releases around meaningful outcomes rather than features, ensuring every cycle delivers customer value, business results, and a clear story your teams can rally around. Align your teams with a kanban backlog and a release brief.
The State of the Product
This module helps product teams evaluate progress, understand the health of the backlog, and communicate where products truly stand. Learn practical techniques for roadmap planning, managing phases of availability, and creating visibility into work from idea to production—so teams can make better decisions before small problems become expensive ones.
Prepare the Product for Market
Create an environment where product, engineering, and go-to-market teams collaborate smoothly by establishing clarity, expectations, and shared ownership using readiness plans, and sales enablement.
The Path to Success
In this final module, we bring everything together by focusing on how product teams measure performance, communicate progress, and create repeatable ways of working. You’ll learn how to define meaningful product metrics, build a practical Product Scorecard, and use insights from the market and the business to guide better decisions over time.
Quartz Open Product Professional certification
Complete the full Quartz certification path by demonstrating mastery of modern product practices, strategic thinking, and practical application across the product lifecycle.
Optional: Capstone project
Apply what you've learned by presenting a complete product playbook, demonstrating clarity, confidence, and practical mastery of the tools and methods.
Quartz Planning Canvas
Use the Quartz Planning Canvas to define your process including activities, artifacts, and decisions.