Articles

When customers request a feature, they’re almost always wrong. When they report a problem, they are almost always right. Empower your...

The essence of strategy lies in understanding the problems you will solve for your customers and why your approach is superior to others....

Just as sales sifts through leads, product managers must prioritize requests that are vital, valuable, and viable.

Which of your number one ideas is the number oneiest? Too many companies suffer from a “yes” culture, where product managers and others are

This article is based on a presentation for the Silicon Valley Product Management Association on August 9, 2023. Since reaching millions...

AI is rapidly transforming the workplace, and many product managers are watching… and worrying. As companies lean into automation and...

Learn how people transition into product management, the career paths within the field, and what it’s like to become a people manager.

Sales engineering plays a critical role on the sales team, particularly with complex products sold by a direct sales team.

Product management has existed for decades, yet many people today think of it as a new job.

Before you spend cycles defining that new product or feature, first make sure you can answer, “So what?”

Merging the features of two products involves careful planning of customer requirements, technical directions, and stakeholder management.

After many years in product management, marketing, and competitive sales roles, I know how few businesses understand the power of...

Learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.

The best salespeople don’t sell; they advise. Discover how product managers and consultants can adopt this approach to drive success. The...

Abstract: Discover the key signs that it's time to bring product management and product marketing teams to grow your business.

Learn why turning product managers into product owners was a disaster and how to fix it.

Processes are like software. They are defined, deployed, and revised. And they need to be measured—what’s working and what’s not?

I don’t need AI to create—I’ll do that; I need AI to take out the garbage.

We have embedded the Quartz Open Framework into most of our offerings and were delighted to work with the Quartz team to refine a new...

It’s time to present your business plan or product strategy to your leadership. You’ve prepared too many slides, and you’ve started to...