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Articles


Stop Asking for Features: Start Hunting for Problems
Customers are terrible at suggesting features but brilliant at revealing problems. Product managers who don’t hear those problems firsthand—and instead outsource discovery to AI dashboards, surveys, or sales teams—are flying blind. Success comes from discovering friction in the real world, not just crunching secondary data.
Steve Johnson
3 min read


The ROI of Investing in Product Management
Sadly, only 21% of product managers have been trained in the practices of product management. Many more have been trained in Scrum or SAFe but that’s delivery, not strategy. It’s development, not product management.
Steve Johnson
4 min read


Implementation is the New Sales Enablement
What product managers can learn from the folks who make the product actually work for customers.
Steve Johnson
4 min read


Retiring a Product: How to Gracefully Say Goodbye
Deciding to retire a product isn't easy, but it's often necessary to keep your portfolio healthy. Here’s a comprehensive guide to making the call—and doing it right.
Steve Johnson
4 min read
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