Steve Johnson3 minThe Three Roles of ProductTitles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing...
Grant Hunter4 minWhy Every Company Needs Product ManagementIn this four-part series, we’ll explore the importance of product management for enterprises: What is a “Product”? (link here); Why...
Steve Johnson2 minWhen to hire product rolesIs is time to hire a product manager or a product marketing manager? Here's one way to find out.
Grant Hunter5 minThe Case for the Strategic Investment in Product ManagementIt is time for the product management industry to step up and make the business case for the strategic investment in product management. ...
Steve Johnson3 minAdapt Best Practices with Product OpsProductOps is a specialized role that normalizes and helps scale the product function across all products and services. Your teams have...