Articles

Every product manager hears it: “You own the product.” It sounds empowering, right? Until you realize you don’t own the roadmap, the budget, the headcount, or even the decisions. You “own” the outcome—but not the levers that produce it.

Effective product management is about making good business decisions—faster and with better outcomes—despite ambiguity, competing priorities, and the occasional fire drill.

Only 20% of teams have clearly defined roles and responsibilities. 47% report that process is their company's most significant challenge for product management. Ensure each team member’s responsibilities are clear and provide a logical process to move from idea to market. Check out our humorous look at common problems for product management at Chaos in Strategy . Get all the limericks in one ebook.​ Feel free to share with your team.

Sales engineering plays a critical role on the sales team, particularly with complex products sold by a direct sales team.

Discover the key signs that it's time to bring product management and product marketing teams to grow your business.

Titles are a mess. What one company calls a product manager, another calls a product owner. And another calls a product marketing manager.

Where product management guides idea to product, product marketing guides product to market—that is, getting those products into the hands of buyers (and their sellers).