Product Management and Digital Transformations
Transformations often fail because they focus on the adoption of a specific method within a single department.
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Product Team Insights
Steve Johnson
- 4 min
Product Management Monday
How to make time for the strategic role of product management.
Steve Johnson
- 3 min
Product Management and Customer Advisory Boards
Validate your strategy and roadmap is a customer advisory board—a small group of key customers.
Steve Johnson
- 3 min
Product Management and the Return to the Office
The debate around returning to the office pits companies against employees, each holding opposing views.
Steve Johnson
- 4 min
Sales Battlecards: The Power Tool in Your Product Growth Playbook
The sales battlecard or “kill” sheet is a crucial part of your product playbook.
Steve Johnson
- 4 min
Product Management Process: You can build the wrong product faster than ever
Product management process was biggest challenge for 47% of recent survey respondents. Top issues: Ad-hoc, ill-defined, inconsistent process
Steve Johnson
- 2 min
ChatGPT Needs Adult Supervision
Will AI, machine learning, and ChatGPT replace product management? Not as long as human insights are needed.
Steve Johnson
- 4 min
Creating a Great Product Management Culture
There is still much debate around product management and product marketing roles. And it's not a new problem. Titles have been a mess for...
Steve Johnson
- 3 min
Good Product Manager, Great Product Manager
Great product managers are curious about the market and its problems. They explore how those markets solve their problems today.
Steve Johnson
- 2 min
Eliminate the "Feature Factory"
The "feature factory" concept refers to a technical team tasked with building feature after feature rather than being empowered to solve...
Grant Hunter
- 5 min
5 Ways Product Leaders Can Help Their Burnt-out Teams
You can materially impact your team's mental health by scheduling team time to talk. Who better understands the stress than their peers?
Steve Johnson
- 1 min
8 phrases to watch out for in a product management job description
Need help writing a better product job description?
Steve Johnson
- 2 min
Implement the Pragmatic Framework using Quartz Open
Mapping Pragmatic to Quartz Open Framework. Here’s how the 37 boxes from the Pragmatic Framework map to the phases of Quartz Open.
Steve Johnson
- 4 min
Product Management Training: Train your teams, not just your people
Traditional product management training often focuses on individual roles, rather than the product team as a whole.
Steve Johnson
- 5 min
Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
Grant Hunter
- 4 min
Productize Your Services to Grow Revenue and Profits
The number one reason you should productize your services is to scale your business so you can grow revenue and profits predictably.
Grant Hunter
- 5 min
Problem Discovery Leads to Product Discovery
Problem Discovery and Product Discovery are discrete. Discover the right problem to solve and discover the right solution to the problem.
Grant Hunter
- 2 min
How to do Value-Based Strategic Positioning
A product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
Grant Hunter
- 4 min
The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
Grant Hunter
- 3 min
Product Management is a Business Role
Product management is about the WHO and the WHAT, not the HOW and WHEN. Most of all, product management is about the WHY and WHY SHOULD WE?
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