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Articles


Steve Johnson
3 min read
How I Measure Process Success
Processes are like software. They are defined, deployed, and revised. And they need to be measured—what’s working and what’s not?


Steve Johnson
3 min read
AI is solving the wrong problems
I don’t need AI to create—I’ll do that; I need AI to take out the garbage.


Steve Johnson
2 min read
What's New for Quartz
We have embedded the Quartz Open Framework into most of our offerings and were delighted to work with the Quartz team to refine a new...


Steve Johnson
3 min read
How I Communicate with Leaders
It’s time to present your business plan or product strategy to your leadership. You’ve prepared too many slides, and you’ve started to...


Steve Johnson
4 min read
Best Techniques for Product Training
Approach training of customer-facing teams with just-in-time information. Instructional designers will tell you that 75% of what is...


Steve Johnson
3 min read
Unleashing the Power of Win-Loss Analysis
Win-loss analysis is one of the most powerful sources of product insights. Few salespeople want to do it, but they usually don’t want...


Steve Johnson
2 min read
Are Internal Procedures Sabotaging Customer Service?
Is your team focused on creating a superior customer experience or crippled by internal procedures?


Steve Johnson
4 min read
Use an Extended Kanban Board for Product Planning
Do you need a quick way to check and share project status? Use an extended Kanban board for planning and status. Move items from one work...


Steve Johnson
6 min read
ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies.


Steve Johnson
3 min read
Organizing a Product Portfolio
A portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...


Steve Johnson
4 min read
Do We Need Product Management?
A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...


Steve Johnson
3 min read
What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support individual customers or they support the market. In...


Steve Johnson
3 min read
Design is a Skill (that I don’t have)
As a product manager, I really appreciate design. I know I’m not good at it myself, but I notice poor design literally everywhere. You’ve...


Steve Johnson
3 min read
Quality Doesn’t Matter (until it does)
When you dictate the scope, resources, and date, your team has no choice but to deliver sub-par quality. Have you heard the metaphor of...


Steve Johnson
3 min read
Customer Discovery: the product leader's secret weapon
Perhaps the product leader's most important responsibility is customer discovery.


Steve Johnson
3 min read
Do Product Managers Need To Be Technical?
Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...


Steve Johnson
3 min read
Standardize your team with ProductOps
ProductOps is a specialized role that normalizes the product function across all products and services.


Grant Hunter
13 min read
The Ultimate Guide to Product Strategy
To have a good product strategy, identify and prioritize the product initiatives that result in company and product success.


Grant Hunter
4 min read
Product Management Adoption in Organizations
3 key lifecycle stages in adopting product management: pre-product management, introducing product management, & scaling product management.


Steve Johnson
6 min read
Create a professional development plan for your product managers
You have a roadmap for your products. Do you have a roadmap to develop the skills for your team?
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