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Articles


Grant Hunter
4 min read
Great Product Management Teams Practice Collaboration
Product managers and developers don't practice collaboration. Instead, they toss documents back and forth, trying to anticipate...


Steve Johnson
11 min read
Product Roadmap: Should you build one at all?
Product roadmaps are key deliverables looking beyond what you’re doing now and where you'll be a year or more from today.

Steve Johnson
5 min read
Mergers and acquisitions: challenge or opportunity for product?
Mergers and acquisitions are complex business transactions that bring about significant changes in almost every department.


Steve Johnson
5 min read
Product managers: Ethics and AI
Product managers and Ethics in AI: Please learn and apply the Three Laws of Robotics.

Steve Johnson
9 min read
The Secrets to Product Success
What is the secret to product success? Over the last few decades, the industry has learned what works and what doesn’t. In general, we’ve...


Steve Johnson
4 min read
Product Management and Digital Transformations
Transformations often fail because they focus on the adoption of a specific method within a single department.


Steve Johnson
4 min read
Product Management Monday
How to make time for the strategic role of product management.


Steve Johnson
3 min read
Product Management and Customer Advisory Boards
Validate your strategy and roadmap is a customer advisory board—a small group of key customers.


Steve Johnson
3 min read
Product Management and the Return to the Office
The debate around returning to the office pits companies against employees, each holding opposing views.

Steve Johnson
4 min read
Sales Battlecards: The Power Tool in Your Product Growth Playbook
The sales battlecard or “kill” sheet is a crucial part of your product playbook.


Steve Johnson
4 min read
Product Management Process: You can build the wrong product faster than ever
Product management process was biggest challenge for 47% of recent survey respondents. Top issues: Ad-hoc, ill-defined, inconsistent process


Steve Johnson
2 min read
ChatGPT Needs Adult Supervision
Will AI, machine learning, and ChatGPT replace product management? Not as long as human insights are needed.


Steve Johnson
4 min read
Creating a Great Product Management Culture
There is still much debate around product management and product marketing roles. And it's not a new problem. Titles have been a mess for...


Steve Johnson
3 min read
Good Product Manager, Great Product Manager
Great product managers are curious about the market and its problems. They explore how those markets solve their problems today.


Steve Johnson
2 min read
Eliminate the "Feature Factory"
The "feature factory" concept refers to a technical team tasked with building feature after feature rather than being empowered to solve...


Grant Hunter
5 min read
5 Ways Product Leaders Can Help Their Burnt-out Teams
You can materially impact your team's mental health by scheduling team time to talk. Who better understands the stress than their peers?

Steve Johnson
1 min read
8 phrases to watch out for in a product management job description
Need help writing a better product job description?


Steve Johnson
2 min read
Implement the Pragmatic Framework using Quartz Open
Mapping Pragmatic to Quartz Open Framework. Here’s how the 37 boxes from the Pragmatic Framework map to the phases of Quartz Open.


Steve Johnson
4 min read
Product Management Training: Train your teams, not just your people
Traditional product management training often focuses on individual roles, rather than the product team as a whole.


Steve Johnson
5 min read
Never Write Another Business Case
We recommend this simple but effective Product Canvas. It captures the essence of the product idea on one page.
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