Grant Hunter2 minHow to do Value-Based Strategic PositioningA product is a solution to a market problem, and to best position the product we need to start with the problem. Customers pay for the value
Grant Hunter4 minThe Importance of Value-Based PositioningIf your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
Grant Hunter3 minProduct Management is a Business RoleProduct management is about the WHO and the WHAT, not the HOW and WHEN. Most of all, product management is about the WHY and WHY SHOULD WE?
Steve Johnson3 minRant on Risk in Product ManagementOne of the key factors in prioritizing new product ideas and potential markets is the element of risk.