ASPIRE to your capabilities

The likelihood of product success dramatically increases when you leverage existing competencies.

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So you’ve got an idea for a company or a product.

Most often, the first step is to estimate the costs and revenues to see if you can deliver it profitably. But before you start running the financials, ask yourself, “Is this product a good fit for my organization?”

Whether you’re just starting out or have an established brand, every team has capabilities to be leveraged with new products. Yet it’s often hard to pinpoint your core capabilities, particularly when applied to a new product idea.

Should we or shouldn’t we?

ASPIRE is a quick way to assess the product opportunity against your organizational strengths.


This handy mnemonic—ASPIRE—can help identify your organization’s core set of competencies to ensure you’re focused on the most valuable priorities.