ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
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Product Team Insights
Steve Johnson
- 4 min
Do We Need Product Management?
A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
Steve Johnson
- 3 min
What Isn’t Product Management
In a well-run organization, each role has a single orientation; they either support [individual] customers or they support the market. —...
Steve Johnson
- 2 min
Customer Discovery: the product leader's secret weapon
Perhaps the product leader's most important responsibility is customer discovery.
Steve Johnson
- 3 min
Good Product Manager, Great Product Manager
Great product managers are curious about the market and its problems. They explore how those markets solve their problems today.
Grant Hunter
- 3 min
Product Management is a Business Role
Product management is about the WHO and the WHAT, not the HOW and WHEN. Most of all, product management is about the WHY and WHY SHOULD WE?
Steve Johnson
- 1 min
Understanding the Customer Experience
Understanding the customer experience rant by Steve Johnson
Steve Johnson
- 2 min
Why product managers need their own (private) CRM system
Good product managers interact with customers constantly. But how do you know which customers to contact? Build your own list.
Steve Johnson
- 3 min
Research for Discovery and Validation
Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as...
Grant Hunter
- 6 min
The Product Leadership Imperative
Shifting the Focus from"Doing Things Right" to "Doing the Right Things"
Grant Hunter
- 2 min
The Practice of Product Management
The purpose of a business is to create a customer. The legendary Management theorist and consultant Peter Drucker believed that...
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