ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
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Product Team Insights
Steve Johnson
- 3 min
Organizing a Product Portfolio
A portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...
Steve Johnson
- 4 min
Do We Need Product Management?
A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
Steve Johnson
- 2 min
Customer Discovery: the product leader's secret weapon
Perhaps the product leader's most important responsibility is customer discovery.
Steve Johnson
- 3 min
Do Product Managers Need To Be Technical?
Many job postings for product managers require computer science degrees. But is that really necessary? How technical do product managers...
Steve Johnson
- 8 min
The Secrets to Product Success
What is the secret to product success? Over the last few decades, the industry learned what works and what doesn’t. In general, we’ve...
Steve Johnson
- 4 min
Product Management Monday
How to make time for the strategic role of product management.
Steve Johnson
- 3 min
Product Management and Customer Advisory Boards
Validate your strategy and roadmap is a customer advisory board—a small group of key customers.
Grant Hunter
- 5 min
Problem Discovery Leads to Product Discovery
Problem Discovery and Product Discovery are discrete. Discover the right problem to solve and discover the right solution to the problem.
Grant Hunter
- 4 min
The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
Steve Johnson
- 5 min
You Can’t Have Everything: Three Keys to Successful Products
It seems many executives, salespeople, and marketing teams have little understanding of how product management contributes product success
Steve Johnson
- 2 min
How to Name Your Product or Company the Smart Way
The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.
Steve Johnson
- 2 min
Why product managers need their own (private) CRM system
Good product managers interact with customers constantly. But how do you know which customers to contact? Build your own list.
Steve Johnson
- 2 min
Product Management for Services
Is every service delivery a custom project? If so, perhaps that’s because many firms don’t use product management fundamentals.
Steve Johnson
- 3 min
Research for Discovery and Validation
Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as...
Grant Hunter
- 6 min
The Product Leadership Imperative
Shifting the Focus from"Doing Things Right" to "Doing the Right Things"
Grant Hunter
- 2 min
The Practice of Product Management
The purpose of a business is to create a customer. The legendary Management theorist and consultant Peter Drucker believed that...
Steve Johnson
- 4 min
Your First Days as Product Manager
You’re in your first days as a product manager. Where should you begin?
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