Make Time for Strategic Product Management
How many other departments are hiding their headcount in product management?
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Grant Hunter
- 5 min
Problem Discovery Leads to Product Discovery
Problem Discovery and Product Discovery are discrete. Discover the right problem to solve and discover the right solution to the problem.
399 views
Grant Hunter
- 4 min
The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
148 views
Grant Hunter
- 1 min
The Secrets to Product Success | Webinar Series
We are excited to launch our first Product Growth Leaders Webinar Series of 2022, The Secrets to Product Success. Over the past few...
89 views
Steve Johnson
- 5 min
You Can’t Have Everything: Three Keys to Successful Products
It seems many executives, salespeople, and marketing teams have little understanding of how product management contributes product success
590 views
Grant Hunter
- 1 min
Drucker on Product | Profit is the Test of Validity
"Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity."— Peter...
13 views
Grant Hunter
- 2 min
Drucker on Product | True Product Management Starts with the Customer
"When managers speak of marketing, they usually mean the organized performance of all selling functions. This is still selling. It still...
204 views
Steve Johnson
- 2 min
How to Name Your Product or Company the Smart Way
The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.
228 views
![Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business](https://static.wixstatic.com/media/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/739bca_7124cbaf87df4c528fad90a16b6a1bb8~mv2.jpeg)
Grant Hunter
- 3 min
Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business
"Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business, on a par...
34 views
Grant Hunter
- 1 min
Drucker on Product | Customer's Felt Need
"The want a business satisfies may have been felt by the customer before he was offered the means of satisfying it."— Peter Drucker ...
14 views
Grant Hunter
- 4 min
What is a "Product"?
Too many people these days look at product management from a development lens and discount how product management was born from brand...
568 views
Grant Hunter
- 3 min
Drucker on Product | Customer Led to Play the Infinite Game
A final customer-focused quote, for now. "The customer is the foundation of a business and keeps it in existence. He alone gives...
18 views
Steve Johnson
- 3 min
Organizing a Product Portfolio
A portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...
409 views
Steve Johnson
- 2 min
Customer Discovery: the product leader's secret weapon
Perhaps the product leader's most important responsibility is customer discovery.
151 views
Steve Johnson
- 2 min
Why product managers need their own (private) CRM system
Good product managers interact with customers constantly. But how do you know which customers to contact? Build your own list.
244 views
Steve Johnson
- 5 min
ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
253 views
Steve Johnson
- 2 min
Product Management for Services
Is every service delivery a custom project? If so, perhaps that’s because many firms don’t use product management fundamentals.
343 views
Steve Johnson
- 3 min
Research for Discovery and Validation
Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as...
70 views
Grant Hunter
- 4 min
The Product Leadership Strategy Imperative: Part 2 – Enabling Product Leadership
How do we address the Product Leadership Imperative and create a product leadership strategy that ensures companies and teams are doing...
127 views
Grant Hunter
- 5 min
The Product Leadership Strategy Imperative: Part 1 – Doing the right things
Shifting the Focus from"Doing Things Right" to "Doing the Right Things" The Product Industry is at an inflection point. Over the past...
144 views
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