The Importance of Value-Based Positioning
If your product launches, and nobody understands its value, does it succeed? Positioning isn't a tactical marketing to-do item;
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Grant Hunter
- 1 min
The Secrets to Product Success | Webinar Series
We are excited to launch our first Product Growth Leaders Webinar Series of 2022, The Secrets to Product Success. Over the past few...
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Steve Johnson
- 5 min
You can’t have everything: three keys to successful products
It seems many executives, salespeople, and marketing teams have little understanding of how product management contributes product success
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Grant Hunter
- 1 min
Drucker on Product | Profit is the Test of Validity
"Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity."— Peter...
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Grant Hunter
- 2 min
Drucker on Product | True Product Management Starts with the Customer
"When managers speak of marketing, they usually mean the organized performance of all selling functions. This is still selling. It still...
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Steve Johnson
- 2 min
The Smart Way to Name Your Product or Company
The best names are meaningful and unique. It should be easy to say, easy to spell, and easy to explain.
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Grant Hunter
- 3 min
Drucker on Product | Marketing [Product Management ] is a Central Dimension of the Business
"Marketing is so basic that it cannot be considered a separate function (i.e., a separate skill or work) within the business, on a par...
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Grant Hunter
- 1 min
Drucker on Product | Customer's Felt Need
"The want a business satisfies may have been felt by the customer before he was offered the means of satisfying it."— Peter Drucker ...
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Grant Hunter
- 4 min
What is a "Product"?
Too many people these days look at product management from a development lens and discount how product management was born from brand...
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Grant Hunter
- 3 min
Drucker on Product | Customer Led to Play the Infinite Game
A final customer-focused quote, for now. "The customer is the foundation of a business and keeps it in existence. He alone gives...
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Steve Johnson
- 3 min
Organizing a Product Portfolio
A portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...
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Steve Johnson
- 2 min
Customer Discovery: the product leader's secret weapon
Perhaps the product leader's most important responsibility is customer discovery.
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Steve Johnson
- 2 min
Why product managers need their own (private) CRM system
Good product managers interact with customers constantly. But how do you know which customers to contact? Build your own list.
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Steve Johnson
- 5 min
ASPIRE to your capabilities
The likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
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Steve Johnson
- 2 min
Product Management for Services
Is every service delivery a custom project? If so, perhaps that’s because many firms don’t use product management fundamentals.
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Steve Johnson
- 3 min
Research for Discovery and Validation
Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as...
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Grant Hunter
- 5 min
The Product Leadership Imperative: Part 2 – Enabling Product Leadership
This is the second in a two-part Product Leadership Imperative series. You can read Part I here. So how do we do this? How do we address...
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Grant Hunter
- 5 min
The Product Leadership Imperative: Part 1 – Doing the right things
Shifting the Focus from"Doing Things Right" to "Doing the Right Things" The Product Industry is at an inflection point. Over the past...
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Grant Hunter
- 2 min
The Practice of Product Management
The purpose of a business is to create a customer. The legendary Management theorist and consultant Peter Drucker believed that...
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Steve Johnson
- 4 min
Your First Days as Product Manager
You’re in your first days as a product manager. In no time, your calendar will be full and you’ll have a zillion emails. There’s so much...
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