Steve Johnson5 minASPIRE to your capabilitiesThe likelihood of product success dramatically increases when you leverage existing competencies. Image by Pexels from Pixabay So you’ve...
Steve Johnson3 minOrganizing a Product PortfolioA portfolio or suite of products must be managed like a product with a target persona, positioning, and pricing. Microsoft boils its...
Steve Johnson4 minDo We Need Product Management?A product playbook ensures you build the product right and build the right product. Product managers are in charge of whipping up all the...
Steve Johnson2 minCustomer Discovery: the product leader's secret weaponPerhaps the product leader's most important responsibility is customer discovery.