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Articles


Steve Johnson
3 min read
Purple Squirrels and Your Product Team
Photo by Caleb Martin on Unsplash Many product management job postings are impossible to fill. The idea is to find someone with extensive...

Steve Johnson
3 min read
Research for Discovery and Validation
Qualitative research methods, such as interviews and observation, reveal what you don’t know. Quantitative research methods, such as...


Steve Johnson
3 min read
Create a Roadmap without Dates
"We allocate 100% of our resources to the roadmap. We plan to use the other 100% of our resources for special projects." — Johnson's...

Steve Johnson
4 min read
Metrics for Product Professionals
It’s difficult to determine relevant metrics for product managers because the product management role is so inconsistent.

Grant Hunter
6 min read
The Product Leadership Imperative
Shifting the Focus from"Doing Things Right" to "Doing the Right Things"


Grant Hunter
2 min read
The Practice of Product Management
The purpose of a business is to create a customer. The legendary Management theorist and consultant Peter Drucker believed that...


Steve Johnson
4 min read
Where Does Product Belong In Your Organization?
Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership. —...


Steve Johnson
11 min read
When The Product Is You
If it’s not fun, don’t do it; it’s time to get another job.— Alan Webber, Fast Company Have you been out there lately? Hunting for that...


Steve Johnson
5 min read
Product Job Descriptions
Common job titles and responsibilities for successful product management and marketing teams Titles are a mess! The "product manager"...

Steve Johnson
4 min read
Your First Days as Product Manager
You’re in your first days as a product manager. Where should you begin?


Steve Johnson
4 min read
Advice For Getting Into Product Management
Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It...
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