Articles

Before you spend cycles defining that new product or feature, first make sure you can answer, “So what?”

Merging the features of two products involves careful planning of customer requirements, technical directions, and stakeholder management.

Image by maslme from Pixabay After many years in product management, marketing, and competitive sales roles, I know how few businesses...

Learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.

The best salespeople don’t sell; they advise. Discover how product managers and consultants can adopt this approach to drive success....

Discover the key signs that it's time to bring product management and product marketing teams to grow your business.

Learn why turning product managers into product owners was a disaster and how to fix it.