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Articles


Career Paths in Product Management
Learn how people transition into product management, the career paths within the field, and what it’s like to become a people manager.
5 min read


The Importance of Sales Engineering
Sales engineering plays a critical role on the sales team, particularly with complex products sold by a direct sales team.
3 min read


Is Product Management a Profession Yet?
Product management has existed for decades, yet many people today think of it as a new job.
3 min read


The Fundamental Question: "So What?"
Before you spend cycles defining that new product or feature, first make sure you can answer, “So what?”
2 min read


How To Merge Products
Merging the features of two products involves careful planning of customer requirements, technical directions, and stakeholder management.
5 min read


Win-Loss Interviews: Asking the Right Questions to Solve the Right Problems
Image by maslme from Pixabay After many years in product management, marketing, and competitive sales roles, I know how few businesses...
3 min read


The Strategic Role of Product Management
Learn how agile created role chaos, how Quartz clarifies the product management triad, and how to reclaim product management.
1 min read
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