About
New ideas tend to arrive with enthusiasm, confidence, and just enough evidence to be dangerous. Teams rush to timelines, features, and pricing long before validating whether the opportunity is real. The result is predictable: expensive rework, internal friction, and products that struggle to find a market. New Product Introduction (NPI) is a structured, front-end learning program designed to reduce that risk. It focuses on the decisions that must be made before an organization commits serious time, money, and credibility to building something new. This program helps teams: • Separate promising opportunities from costly distractions • Ground new product ideas in real market problems • Assess fit with organizational capabilities • Evaluate competitive alternatives realistically • Align stakeholders before execution begins New Product Introduction is a multi-week learning program combining short video lessons, targeted readings, practical exercises, and required coaching sessions. Participants apply the methods to a real product idea, producing a clear, defensible recommendation by the end of the program. This on-demand program contains 6 modules and 21 video lessons, almost 90 minutes of playing time. (1:20:51)