New Product Introduction

Reduce risk before committing serious time and money. Transform ideas into winning products systematically. This engagement guides teams through problem definition, customer discovery, market assessment, positioning, and validation. You’ll pressure-test assumptions, explore alternatives, and make informed decisions about whether—and how—to proceed. This isn’t about generating ideas; it’s about deciding which ideas deserve to survive. This on-demand program contains 6 modules and 21 video lessons, almost 90 minutes of playing time. (1:20:35)