
Resources
There Once Was a Product From Nantucket
A humorous take on common problems for product management
Has anyone said, “If we build it, they will come”? What about “We’ll make it up in volume.” These phrases often indicate a fundamental misunderstanding of the principles of managing products.
Product Growth Leaders founders Steve Johnson and Grant Hunter take a humorous look at common statements associated with managing and marketing products, including symptoms, consequences, and recommendations connected to a limerick you can share.
Take back the conversation with a toolkit of responses to popular but often inane ideas.

Has anyone said, “If we build it, they will come”? What about “We’ll make it up in volume.” These phrases often indicate a fundamental misunderstanding of the principles of managing products.
Product Growth Leaders founders Steve Johnson and Grant Hunter take a humorous look at common statements associated with managing and marketing products, including symptoms, consequences, and recommendations connected to a limerick you can share.
Take back the conversation with a toolkit of responses to popular but often inane ideas.
