APPLIED LEARNING
Fundamentals of Managing Products
Master the mechanics of planning product features and releases.
Process is chaos
Only 21% of organizations have clearly defined product management.
Our product managers seem overwhelmed and lack the necessary skills to handle their responsibilities. We can’t keep up with never-ending customer requests. We're struggling to prioritize features and projects effectively. Our product management is inconsistent and lacks a structured approach.
Sound familiar?
Master the mechanics of planning product features and releases.
Ensure a strong foundation for the business aspects of product management from idea to requirements to working with technical teams.
Discover market problems
Define your product vision
Define markets, segments, personas
Roadmap your plan
Write problem stories
Plan release and launch
For product teams including product managers, product owners, and product marketing managers
VIDEO
Introduction for Fundamentals
Learn the scope of the Fundamentals of Managing Products learning program with this introductory video.
Most product teams are missing the basics:
Common language
Common set of tools and templates
Simple process
In this video, learn how to address this gap by defining your product management playbook—from idea to market.
Includes
Applied Learning
L-E-A-P: LEARN and discuss the current situation, EXTEND with a tool or method, APPLY to your product or market, and ensure adoption with a PEER REVIEW.
Quartz Certification
Product Professional certification from the Quartz Open Framework initiative
Quartz Open Framework
A planning process centered around continuous learning to guide from idea to market.
Course
Coaches
Steve Johnson
Rick Morse
Grant Hunter
Michael Hopkin
Danie Maravelas
David Daniels
Agenda Topics
Getting Started: Problems, Process, and People
Begin with an overview of the fundamentals of managing products with a simple framework for defining team responsibilities for product strategy, planning, growth, and more, and use your pre-work to identify which activities are yours and which belong to others.
Business Planning and Prioritization
Is it time for a one-page business plan? In this lesson, we'll define your product on a single page with a Product Canvas and a prioritization method called IDEA.
Roadmaps and Roadmapping
One of the biggest challenges of planning is aligning deliverables to make the biggest impact in the market. Too many teams attempt to release capabilities based on development convenience rather than market need. In this module, we’ll look at roadmapping capabilities using simple techniques that ensure corporate support.
Understanding Segments and Personas
Create personas and use their stories to drive your product delivery and campaigns. Understand who uses your product, understand their workflows, and understand the challenges they face.
Market and Problem Discovery
Learn to identify problems and outcomes that drive innovation. Together we'll examine the techniques for performing customer discovery, particularly interviews and observation, to ensure your product meets the needs of your market.
Problems, Requirements, and Stories
Use the problem story format to empower your product team will insights about personas and their problems. Determine the right level of precision for stories in your organization.
Release and Launch Planning
Just because the development is finished doesn't mean the product is ready to launch. In this module, we'll discuss how to align the rhythms of your internal teams with the events in your industry to create impactful product releases and define responsibilities and tasks for effective product release and launch.
Metrics and Retrospectives
How do you measure success for your product? We'll learn metrics that track the product you have now and guide the product you'll have next. We also explore retrospectives on market and business results. This module encourages teams to examine the health of the product and define achievable goals to measure success.
The Steps to Change
How will you change your process and focus? Make time for product management. Focus on doing the right things right, and remove the chaos from your product management process.
What's next?
Take the free Product Health Check which will give you suggestions for the next steps.
Want to learn more? Set up a video call with one of our coaches to see how our guidance can help you.
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