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Product Launch Intensive

We guide your team to a successful product launch in 90 days.

We simply cannot afford another product launch failure.

Our last launch was a failure. Well, really, it was a disaster. Leadership is unhappy. Sales teams are unhappy. Customers are unhappy. We simply cannot afford another failure; we have too much riding on the success of this product. And all eyes are on me.

Sound familiar?

We guide your team to a successful product launch in 90 days.
Product Launch Intensive

Experience a successful product launch with a focused advisory program combining decades of launch expertise with team coaching and ready-to-use playbooks. Designed for a single launch team, we’ll guide you to successful execution up to and after the launch.


Launch teams including product marketing managers, product managers, project managers


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Product Launch Intensive


What You Get

A successful product launch
A successful product launch

Experience the thrill of a successful product launch guided by been-there-done-that experts with decades of launch experience for hundreds of products.  

A launch team aligned with clear success metrics
A launch team aligned with clear success metrics

Define launch objectives that focus the efforts of the launch to success. Monitor key progress indicators to track the performance of your product launch.

Day 1 Launch Readiness™
Day 1 Launch Readiness™

Identify and close readiness gaps by leveraging the collective wisdom of the launch team. Be ready to market, sell, deliver, and support on day 1.

A foundation for launch success
A foundation for launch success

Build the scaffolding needed to guide future launch teams. Clarify the roles, responsibilities, commitments, and ceremonies for launch team members to drive future product launches.


Steve Johnson
Steve Johnson
David Daniels
David Daniels

Free Resources

Areas of Focus

Organize an effective launch team and launch collaboration platform

Clarify roles, responsibilities, and governance of the launch team. Establish a common launch team collaboration platform. Establish launch tiers to prioritize resources.

Define the parameters of a successful product launch

Define clear and concise launch objectives that define launch success criteria. Define key progress indicators that show progress toward a successful launch.

Develop a targeted go-to-market strategy

Evaluate the market environment and identify the buyer personas and market segments with the best path to achieving the launch objectives. Choose a launch play that optimizes results.

Identify and neutralize competitive threats

Evaluate likely competitors and the strengths and weakness relative to buying criteria.

Craft a message that compels buyers to act

Develop positioning, unique value proposition, and message that engages prospective customers.

Prepare your organization for Day 1 Launch Readiness

Ensure all your functional areas and partners have the capabilities needed to support the launch. Identify launch readiness gaps for Day 1 Launch Readiness and plans to close those gaps.

Monitor launch performance to accelerate launch objectives

Monitor key progress indicators to get situational awareness of launch performance. Use the information to make adjustments to amplify what’s working and adjust what isn’t.

What's next?

Want to learn more? Set up a video call with one of our coaches to see how our guidance can help you.

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