INTENSIVE
Product Launch Intensive
We guide your team to a successful product launch in 90 days.
We simply cannot afford another product launch failure.
Our last launch was a failure. Well, really, it was a disaster. Leadership is unhappy. Sales teams are unhappy. Customers are unhappy. We simply cannot afford another failure; we have too much riding on the success of this product. And all eyes are on me.
Sound familiar?
We guide your team to a successful product launch in 90 days.
Experience a successful product launch with a focused advisory program combining decades of launch expertise with team coaching and ready-to-use playbooks. Designed for a single launch team, we’ll guide you to successful execution up to and after the launch.
For
Launch teams including product marketing managers, product managers, project managers
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What You Get
A successful product launch
Experience the thrill of a successful product launch guided by been-there-done-that experts with decades of launch experience for hundreds of products.
A launch team aligned with clear success metrics
Define launch objectives that focus the efforts of the launch to success. Monitor key progress indicators to track the performance of your product launch.
Day 1 Launch Readiness™
Identify and close readiness gaps by leveraging the collective wisdom of the launch team. Be ready to market, sell, deliver, and support on day 1.
A foundation for launch success
Build the scaffolding needed to guide future launch teams. Clarify the roles, responsibilities, commitments, and ceremonies for launch team members to drive future product launches.
Coaches
Steve Johnson
David Daniels
Free Resources
Areas of Focus
Organize an effective launch team and launch collaboration platform
Clarify roles, responsibilities, and governance of the launch team. Establish a common launch team collaboration platform. Establish launch tiers to prioritize resources.
Define the parameters of a successful product launch
Define clear and concise launch objectives that define launch success criteria. Define key progress indicators that show progress toward a successful launch.
Develop a targeted go-to-market strategy
Evaluate the market environment and identify the buyer personas and market segments with the best path to achieving the launch objectives. Choose a launch play that optimizes results.
Identify and neutralize competitive threats
Evaluate likely competitors and the strengths and weakness relative to buying criteria.
Craft a message that compels buyers to act
Develop positioning, unique value proposition, and message that engages prospective customers.
Prepare your organization for Day 1 Launch Readiness
Ensure all your functional areas and partners have the capabilities needed to support the launch. Identify launch readiness gaps for Day 1 Launch Readiness and plans to close those gaps.
Monitor launch performance to accelerate launch objectives
Monitor key progress indicators to get situational awareness of launch performance. Use the information to make adjustments to amplify what’s working and adjust what isn’t.
What's next?
Want to learn more? Set up a video call with one of our coaches to see how our guidance can help you.
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